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April 27, 2022

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Raise your hand if someone’s ever told you:
“You just need better balance,” or my favorite, "you just need to start a daily gratitude list" 🙋‍♀️
As if it’s that simple.

In this energizing and honest episode, I’m calling out the myth of perfect balance — and replacing it with something way more real: peace, presence, and practicality.

Inspired by a powerful convo in my mastermind, this episode is for the business owners, mamas, and multi-hyphenates trying to do it all (and wondering why it still feels like too much).

We talk about:
🔥 Why traditional “balance” sets us up for burnout
🪄 The kitchen analogy that changed how I manage my priorities
📦 Life hacks that actually create more peace
🧠 How to quiet your inner critic when she says you’re not doing enough
💛 Building a life your kids want to emulate — not escape from

This is your permission slip to let go of perfection, trust your rhythms, and build a life that feels like yours.

🎙 Tune in to Breaking Through with Erica — wherever you get your podcasts. Listen in here https://loom.ly/apXCkEs or click that link in our bio!

#breakingthroughpodcast #entrepreneurlife #balanceisamyth #momownedbusiness #intentionalbusiness #womeninbusiness #perfectionismrecovery #theminacompany

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Raise your hand if someone’s ever told you: “You just need better balance,” or my favorite, "you just need to start a daily gratitude list" 🙋‍♀️ As if it’s that simple. In this energizing and honest episode, I’m calling out the myth of perfect balance — and replacing it with something way more real: peace, presence, and practicality. Inspired by a powerful convo in my mastermind, this episode is for the business owners, mamas, and multi-hyphenates trying to do it all (and wondering why it still feels like too much). We talk about: 🔥 Why traditional “balance” sets us up for burnout 🪄 The kitchen analogy that changed how I manage my priorities 📦 Life hacks that actually create more peace 🧠 How to quiet your inner critic when she says you’re not doing enough 💛 Building a life your kids want to emulate — not escape from This is your permission slip to let go of perfection, trust your rhythms, and build a life that feels like yours. 🎙 Tune in to Breaking Through with Erica — wherever you get your podcasts. Listen in here https://loom.ly/apXCkEs or click that link in our bio! #breakingthroughpodcast #entrepreneurlife #balanceisamyth #momownedbusiness #intentionalbusiness #womeninbusiness #perfectionismrecovery #theminacompany

2 hours ago

View on Instagram |

1/5

Would you trust a random “chiropractor” you just ran into to adjust your spine?
Probably not. 😬

Sure, they might mean well.
They might even have some skills.
But when it comes to something as important as your spine (or your business)... you want someone who knows what they’re doing.

Same goes for marketing.

We love freelancers (truly — we partner with some incredible ones!).
But here’s the question:
Do you have enough of an expert eye to understand what they’re doing, what their education is, the significant industry changes that are happening and how they are learning to adapt, and where their gaps might lie?
Because that’s where things get messy.

We work with our clients to review freelance and OBM work to ensure they are hitting the mark and working successfully towards a larger strategic goal, and if you need our services, we are there!

✨ Think your business can’t afford agency-level support?
Check out our Growth Essentials package — just $360/month:
– One core service (SEO or Ads)
– Monthly performance email with the gold stars and the red flags that we are tackling! Just honest feedback every time.
– Quarterly strategy check-ins with our team
– Access to our private AI resource library (the best of the best tips/tricks our team has discovered, updated constantly!)

Simple. Steady. Strategic.
The kind of support that makes sure everyone - freelancers included - is working toward the same goal.

DM us “STEADY” if this sounds like what your business has been missing.

#marketingwithstrategy #growthessentials #freelancerfriendly #smallbusinesssupport #theminacompany #agencyonabudget #soulledstrategy

theminacompany

•

Follow

Would you trust a random “chiropractor” you just ran into to adjust your spine? Probably not. 😬 Sure, they might mean well. They might even have some skills. But when it comes to something as important as your spine (or your business)... you want someone who knows what they’re doing. Same goes for marketing. We love freelancers (truly — we partner with some incredible ones!). But here’s the question: Do you have enough of an expert eye to understand what they’re doing, what their education is, the significant industry changes that are happening and how they are learning to adapt, and where their gaps might lie? Because that’s where things get messy. We work with our clients to review freelance and OBM work to ensure they are hitting the mark and working successfully towards a larger strategic goal, and if you need our services, we are there! ✨ Think your business can’t afford agency-level support? Check out our Growth Essentials package — just $360/month: – One core service (SEO or Ads) – Monthly performance email with the gold stars and the red flags that we are tackling! Just honest feedback every time. – Quarterly strategy check-ins with our team – Access to our private AI resource library (the best of the best tips/tricks our team has discovered, updated constantly!) Simple. Steady. Strategic. The kind of support that makes sure everyone - freelancers included - is working toward the same goal. DM us “STEADY” if this sounds like what your business has been missing. #marketingwithstrategy #growthessentials #freelancerfriendly #smallbusinesssupport #theminacompany #agencyonabudget #soulledstrategy

1 day ago

View on Instagram |

2/5

Short answer: not exactly.
Longer answer: you can influence it - if you know what Google’s looking for.

Here’s what we'd tell you:

✅ You can’t control exactly what shows up — Google pulls what it thinks is most relevant to the searcher (not always what you intended).

BUT...

✅ You can shape what’s available to Google by:
– Writing clear meta titles + descriptions (hello, SEO!)
– Structuring your pages with proper headings
– Using relevant keywords throughout your content
– Keeping your site clean, fast, and crawlable (Yes, Google crawls your website...)

Think of it like this: Google’s trying to understand your content the same way your ideal client would. The easier you make that job, the better your results.

📈 Want help making your content easier to find and click? We’d love to take a look.

#seoexplained #googlemyths #organictraffic #theminacompany #searchengineoptimization #smallbusinessseo #marketingclarity

theminacompany

•

Follow

Short answer: not exactly. Longer answer: you can influence it - if you know what Google’s looking for. Here’s what we'd tell you: ✅ You can’t control exactly what shows up — Google pulls what it thinks is most relevant to the searcher (not always what you intended). BUT... ✅ You can shape what’s available to Google by: – Writing clear meta titles + descriptions (hello, SEO!) – Structuring your pages with proper headings – Using relevant keywords throughout your content – Keeping your site clean, fast, and crawlable (Yes, Google crawls your website...) Think of it like this: Google’s trying to understand your content the same way your ideal client would. The easier you make that job, the better your results. 📈 Want help making your content easier to find and click? We’d love to take a look. #seoexplained #googlemyths #organictraffic #theminacompany #searchengineoptimization #smallbusinessseo #marketingclarity

3 days ago

View on Instagram |

3/5

Many of our clients are service-based businesses; including coaches, creatives, therapists, and consultants.
They work directly with people.
And whether that’s you, or you’re an agency owner like me, one truth always comes up:

✨ Sometimes, the best thing for you (and them!) is to let a client go. ✨

In this episode, I’m getting real about one of the hardest parts of business — not marketing or money, but the emotional weight of working with misaligned clients.

We’re talking:
- How to know when it’s time (even if they pay well)
- The energetic toll of ignoring your gut
- The “client rating system” I use to check fit and flow
- Why people-pleasing doesn’t lead to sustainable success
…and how to walk away with grace, not guilt

If you’ve felt the nudge to let go of a client but keep second-guessing, this one’s for you.

🎙 Tune in wherever you get your podcasts: Breaking Through with Erica - https://loom.ly/JLE8IF0 (or hit that link in our bio!)

#breakingthroughpodcast #clientboundaries #soulledbusiness #servicebasedbusiness #intuitiveentrepreneur #agencylife #energeticalignment #theminacompany

theminacompany

•

Follow

Many of our clients are service-based businesses; including coaches, creatives, therapists, and consultants. They work directly with people. And whether that’s you, or you’re an agency owner like me, one truth always comes up: ✨ Sometimes, the best thing for you (and them!) is to let a client go. ✨ In this episode, I’m getting real about one of the hardest parts of business — not marketing or money, but the emotional weight of working with misaligned clients. We’re talking: - How to know when it’s time (even if they pay well) - The energetic toll of ignoring your gut - The “client rating system” I use to check fit and flow - Why people-pleasing doesn’t lead to sustainable success …and how to walk away with grace, not guilt If you’ve felt the nudge to let go of a client but keep second-guessing, this one’s for you. 🎙 Tune in wherever you get your podcasts: Breaking Through with Erica - https://loom.ly/JLE8IF0 (or hit that link in our bio!) #breakingthroughpodcast #clientboundaries #soulledbusiness #servicebasedbusiness #intuitiveentrepreneur #agencylife #energeticalignment #theminacompany

6 days ago

View on Instagram |

4/5

This month, we tested and used these subject lines across several client campaigns - and let’s just say, the open rates spoke for themselves. 👏

Each one was crafted with intention - to re-engage, build trust, or spark curiosity - and every single one played a key role in welcome flows, launches, or list cleanups.

Here’s why they worked so well:

“Is this the end? 💔”
Used in a re-engagement email. It’s short, emotional, and opens a loop — perfect for inviting someone to stay connected without pressure. Speaking of, if you aren't running a re-engagement series, we'd highly encourage it!

“3 things most [XYZ] get wrong about work-life balance [or insert a topic here!]”
This one pulled strong open rates in a value-packed nurture email. Why? It hits a nerve and promises clarity in a short, purposeful way. Irresistible to a busy audience!

“Here’s what to expect next 💫”
Deployed in welcome sequences. It sets expectations, builds trust, and tells the reader they’re in good hands. Always a winner.

“Whoops! We made a mistake.”
Used in a lighthearted correction email — and yes, it had one of the highest open rates of the month. Because we’re human, and so are your readers. Use this one sparingly but it doesn't always have to be a 'real' mistake, you can put a fun spin on it.

✨ Reminder: good email starts with empathy. Know your people. Speak their language. Keep it real.

Want us to take a peek at your email flows? Slide into our DMs or ask about a strategy session.

#emailmarketing #subjectlines #copythatconverts #theminacompany #clientresults #marketingwithheart

theminacompany

•

Follow

This month, we tested and used these subject lines across several client campaigns - and let’s just say, the open rates spoke for themselves. 👏 Each one was crafted with intention - to re-engage, build trust, or spark curiosity - and every single one played a key role in welcome flows, launches, or list cleanups. Here’s why they worked so well: “Is this the end? 💔” Used in a re-engagement email. It’s short, emotional, and opens a loop — perfect for inviting someone to stay connected without pressure. Speaking of, if you aren't running a re-engagement series, we'd highly encourage it! “3 things most [XYZ] get wrong about work-life balance [or insert a topic here!]” This one pulled strong open rates in a value-packed nurture email. Why? It hits a nerve and promises clarity in a short, purposeful way. Irresistible to a busy audience! “Here’s what to expect next 💫” Deployed in welcome sequences. It sets expectations, builds trust, and tells the reader they’re in good hands. Always a winner. “Whoops! We made a mistake.” Used in a lighthearted correction email — and yes, it had one of the highest open rates of the month. Because we’re human, and so are your readers. Use this one sparingly but it doesn't always have to be a 'real' mistake, you can put a fun spin on it. ✨ Reminder: good email starts with empathy. Know your people. Speak their language. Keep it real. Want us to take a peek at your email flows? Slide into our DMs or ask about a strategy session. #emailmarketing #subjectlines #copythatconverts #theminacompany #clientresults #marketingwithheart

7 days ago

View on Instagram |

5/5

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