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Ever feel like you’re doing everything “right,” but something still feels off in your business?

You’re not alone.

For many entrepreneurs, the issue isn’t effort or strategy. It’s alignment. That’s where Human Design coaching comes in. It gives you a clear, personalized way to understand your energy and build your business in a way that actually works for you.

In fact, in our blog on using Human Design in marketing, we explore how your energy type can change how you show up, sell, and serve.

What Is Human Design Coaching?

Human Design blends several systems — including astrology, the chakra system, the I Ching, Kabbalah, and quantum physics. When applied in coaching, it becomes a practical tool for entrepreneurs who want to work in alignment with their natural strengths.

A Human Design coach helps you:

• Understand your Type (like Generator, Projector, Manifestor, etc.)
• Use your built-in decision-making tools (called Strategy and Authority)
• Spot areas of misalignment in your offers, marketing, or business model
• Build a business that supports your energy, not one that burns you out

If you haven’t already, you can pull your chart at MyHumanDesign.com or GeneticMatrix.com.

We also talk more about how this connects to messaging and offer creation in our Business Re-Alignment Session overview.

Why Entrepreneurs Are Turning to Human Design Coaching

Most traditional business coaching gives you a system or framework. That can work — until it doesn’t. When you find yourself pushing through burnout, confusion, or resistance, it might be time for something different.

Human Design coaching helps you come back to yourself.

Here are a few ways it can help you create more clarity and momentum in your business:

1. Aligned Decision-Making

Human Design shows you how to make decisions based on your energy type, not logic alone.

For example:

• Emotional Authority? You’re meant to wait for emotional clarity.
• Sacral Authority? Your body will tell you when it’s a yes.
• Splenic Authority? You know instantly. Trust the whisper.

Understanding this can shift how you choose offers, clients, timelines, and marketing plans. We share more practical examples in this blog post.

2. Clarity in Messaging + Offers

Many entrepreneurs feel scattered because they’re not marketing in a way that matches their voice or energy. Your Human Design chart offers insight into:

• How you naturally communicate
• What kinds of offers are most aligned for you
• The message your ideal clients are waiting to hear

When your offers and messaging reflect your natural gifts, your business feels better, and your audience responds more easily.

3. Energetic Sustainability

Feeling drained or overwhelmed in your business? That’s usually a sign that your work rhythm or structure isn’t in alignment with your energy.

A Human Design coach can help you reimagine your calendar, offerings, or systems to create more capacity, without adding more effort.

We talk more about building an intuitive structure in this service overview, which blends strategy with soul.

4. Ease in Marketing + Visibility

Each Human Design type has a different way of engaging with the world:

• Manifestors are built to initiate.
• Generators and MGs thrive when responding to what lights them up.
• Projectors are here to guide and be recognized.
• Reflectors are sensitive mirrors of their environment.

When you align your content strategy with how you’re designed to show up, visibility becomes less effort and more flow.

Who Can Benefit from Human Design Coaching?

This kind of coaching is especially powerful for:

• Creatives, coaches, and healers in transition or growth phases
• Service-based entrepreneurs feeling stuck or overextended
• Visionaries who want to lead without burning out
• Anyone looking to build a more intuitive business model

We explore this even more on the Breaking Through with Erica podcast, where we dive into intuitive growth and grounded visibility.

How to Get Started

If you’re feeling curious, start here:

Pull your free chart at MyHumanDesign.com
Reflect on your Type, Strategy, and Authority
Journal: Where am I forcing something that doesn’t feel true in my business?

If you’re ready to go deeper, you can explore our blog library for more intuitive marketing tools here.

Final Thoughts

Human Design coaching offers a new kind of clarity — one rooted in energy, not effort. When your business reflects who you truly are, things don’t just work better… they feel better.

This is the lens we bring to everything we do at The Mina Company. Whether we’re building your marketing strategy, refining your offers, or clarifying your voice, we’re always looking beneath the surface to make sure it’s aligned with your energy, not just your goals.

If you’ve been reflecting on your Human Design — your Type, Strategy, and Authority — and you’re noticing areas of tension or disconnection, that’s a sign it may be time to realign.

📓 Try journaling on this:
Where in my business am I forcing something that doesn’t feel true?

If you’re ready to go deeper, we’d love to support you. Through services like Business Re-Alignment Sessions, intuitive strategy consulting, and full-service marketing, we help women build businesses that are as effective as they are energetically sustainable.

💫 You can explore our services here or visit our blog for more tools, insights, and grounded inspiration.

You don’t have to figure this out alone. You just have to come back to what’s true — and build from there.

Cheers to the change-makers, the dreamers, and the small business owners making waves in 2025! This year is all about stepping into the unknown, redefining how we connect, and embracing bold strategies that set businesses apart. If you’re ready to get organized and elevate your marketing game, we have just the thing for you – our 2025 Marketing Planning Guide is available to download today!

Why 2025 is a Pivotal Year for Small Businesses

The landscape is shifting fast. New technologies, evolving customer expectations, and innovative platforms are driving businesses to think differently. For small businesses, 2025 is a golden opportunity to lean into this change and harness it for growth. The brands that thrive will be those that stay organized, plan ahead, and remain adaptable to the evolving market.

That’s why we’re thrilled to offer our 2025 Marketing Planning Guide – for free. This guide isn’t just another template. It’s the exact tool we use with our clients to keep their content on track – from social media calendars and blog post ideas to print advertising and podcast planning.

What’s Inside the 2025 Marketing Planning Guide?

Think of this as your marketing command center. It’s designed to help you see the big picture while keeping track of the details that make your brand shine. Here’s what you can expect:

• Content Calendar: Plan your social media posts, blog content, and email campaigns month by month.

• Advertising Tracker: Never miss a deadline for print ads or digital campaigns.

• Podcast & Video Planning: Brainstorm topics, track guest outreach, and schedule recordings in one place.

• Goal Setting Section: Define your quarterly goals and measure progress throughout the year.

• Campaign Overview: Map out high-level campaigns across multiple channels to ensure cohesive messaging.

How This Guide Can Transform Your Business

We’ve seen firsthand how structured planning can transform small businesses. Clients who use our planning system report:

• More Consistent Content Output

• Better Alignment Across Teams

• Clearer Understanding of Due Dates/Timelines

By keeping everything organized in one place, you free up creative energy to focus on innovation, customer engagement, and growth.

Ready to Get Started?

Download the 2025 Marketing Planning Guide today and step confidently into the year of change. Let’s make 2025 the year your business flourishes!

[Download Now]

Ready to plan your marketing strategy with a team? Contact us TODAY!

Cheers to a year of growth, alignment, and bold moves!

– The Mina Company

Building Brand Awareness Through Northern Colorado Events

When it comes to growing your business and connecting with the local community, attending events in Northern Colorado is one of the most effective strategies. Whether you’re a startup, a family-owned business, or a growing company, participating in community events not only increases visibility but also fosters authentic relationships with potential customers. This is especially true in a vibrant region like Northern Colorado, where people value local businesses and love attending events that bring families together.

Here are some top Northern Colorado events in 2025 that businesses should consider to build brand awareness and strengthen Northern Colorado community ties.

1. Fort Collins: A Hub for Networking and Family Fun

Fort Collins is well-known for its thriving arts scene and family-friendly events. Participating in these can give your brand a local boost:

• Old Town Square Ice Skating Rink (November–February): Set in the heart of Fort Collins, this seasonal event brings out families and visitors from all around the area. Consider sponsoring or setting up a booth to interact with the crowd.
  • Learn More
• Taste of Fort Collins (June): A perfect mix of food, music, and community—ideal for businesses in the food, beverage, or entertainment industries. Sponsor this event to get your brand in front of a large, diverse crowd.
  • Learn More
• Colorado Run (May): As a family-friendly race, this is an excellent way to showcase your brand while supporting a healthy lifestyle. Many businesses use this event for giveaways and product samples.
  • Learn More

2. Loveland: Family, Arts, and Festivals

Loveland offers various opportunities for businesses to showcase their products and services. Its events attract families, art lovers, and people of all ages:

• Loveland Fire & Ice Festival (February): This event celebrates winter with ice sculptures and fire displays, attracting thousands of people. Sponsoring or setting up a booth here offers great exposure.
  • Learn More
• Loveland Farmers’ Market (Sundays, June–September): A weekly event that brings out locals looking to shop fresh and enjoy family-friendly activities. This is an excellent opportunity for local businesses to promote their products.
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• Colorado Hot Air Balloon Festival (September): Featuring stunning balloon displays and family-oriented activities, this is the kind of event that attracts high foot traffic, making it a great chance to showcase your brand.
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3. Greeley: Connecting with Families and Traditions

Greeley hosts some of the most popular community events in Northern Colorado. Businesses can benefit from the high levels of community engagement at these events:

• Greeley Stampede (Late June–July 4th): Known as one of the largest rodeos in the country, this event draws thousands of families and is a great way to connect with a wide audience.
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• Greeley Lights the Nights Parade (Late November): A holiday parade filled with floats and community spirit. Being involved in such events allows businesses to tap into the seasonal buzz.
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• Greeley Farmers’ Market (May–October): Ideal for businesses in the food, arts, or health industries, this market is an excellent place to reach health-conscious consumers and families.
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4. Windsor: A Growing Community with a Focus on Family Fun

Windsor has become a go-to place for businesses looking to make a name for themselves while connecting with local families:

• Windsor Farmers’ Market (Saturdays, June–September): This market offers a relaxed environment where businesses can engage with families and locals in a meaningful way.
  • Learn More
• Harvest Festival (Labor Day Weekend): A combination of parade floats, carnival rides, and food vendors—perfect for businesses aiming to attract a wide range of consumers.
  • Learn More

5. Estes Park: The Mountain Getaway for All Ages

Estes Park offers events that attract tourists and locals alike, making it an excellent choice for businesses looking to expand their reach:

• Rooftop Rodeo (July): Known for its family-friendly atmosphere, this rodeo is a great place for businesses to participate in sponsorships, contests, or even set up a booth.
  • Learn More
• Elk Fest (Late September–Early October): This is a wonderful opportunity for businesses to promote products that align with outdoor and nature-themed activities, perfect for Estes Park’s outdoor-loving community.
  • Learn More
• Estes Park Farmers Market (June–September): A great way for local businesses to interact with the community and showcase their products in a friendly environment.
  • Learn More

Why Participate in Northern Colorado Events?

Attending and sponsoring Northern Colorado events provides numerous benefits for businesses:

• Brand Visibility: Reach large, diverse audiences that include families, tourists, and locals.
• Networking Opportunities: These events attract other businesses, providing opportunities for collaboration.
• Community Engagement: Directly interacting with the community can build trust and loyalty to your brand.
• Local Marketing: Especially for small businesses, participating in local events is a cost-effective way to increase brand recognition.

Conclusion

In 2025, businesses in Northern Colorado have numerous opportunities to build brand awareness by attending and sponsoring local events. Whether in Fort Collins, Loveland, Greeley, or Estes Park, participating in these community celebrations can help you reach your target audience, make meaningful connections, and establish your brand as an integral part of the Northern Colorado community.

To learn more about these events, be sure to visit the provided links!

Reach out to our team to help you plan your 2025 Northern Colorado Marketing & Community Outreach Strategy!

Target high-income clients—those with household incomes of $250K or more—requires a tailored approach that aligns with their unique needs, values, and expectations. In this blog post, we’ll dive into effective marketing strategies and tips that will help you connect with this affluent demographic. Whether you’re in luxury real estate, high-end services, or upscale products, understanding how to market to wealthy individuals can significantly elevate your business.

1. Focus on Value, Not Price

High-income clients aren’t necessarily concerned with price, but with the value and quality you can offer. When marketing to this demographic, highlight your products or services’ long-term benefits, exclusivity, and exceptional quality. A luxury service or product should make them feel like they are making a wise investment in their lifestyle or well-being.

Actionable Tip:
Create content (blog posts, videos, case studies) that emphasizes value-driven messaging. Show testimonials from clients who have benefited from the long-term advantages your business provides.

2. Leverage Personalized Marketing to Target High-Income Clients

Affluent clients expect personalized experiences. Offering a customized, tailored approach to your marketing, whether through segmented email lists, personalized recommendations, or bespoke service options, will resonate more deeply with this demographic.

Actionable Tip:
Use dynamic content in email marketing, where the messaging adapts based on the recipient’s previous interactions with your brand. Consider implementing a high-end loyalty program or VIP access to services or events.

3. Optimize for Luxury and Exclusivity

Your branding must reflect luxury and exclusivity when you target high-income clients or individuals. From your website to your social media profiles, ensure the aesthetic is polished, and the messaging speaks to exclusivity and sophistication.

Actionable Tip:
Use high-quality visuals and photography in your marketing materials to create a sense of elegance. Invest in a professional design for your website and marketing assets that conveys luxury.

4. Utilize Social Proof & Trusted Partnerships

High-income clients often seek validation and trust before making a purchasing decision. Featuring testimonials from well-known clients, showcasing partnerships with reputable brands, or securing media coverage can significantly increase your credibility and appeal.

Actionable Tip:
Collaborate with influencers or thought leaders who have credibility in the luxury market. Promote any media appearances, awards, or recognitions that can enhance your brand’s reputation.

5. Emphasize Convenience & Time Savings

Wealthy individuals value their time and often seek out services that provide convenience. Highlight how your offerings will save them time, reduce effort, and add comfort to their lives.

Actionable Tip:
Create ads or landing pages that speak directly to this desire for efficiency. For example, “Our service saves you 10 hours a week—giving you more time to enjoy the things you love.”

6. Invest in Premium Content Marketing

Create content that not only showcases your products or services but educates and informs high-income prospects. Think high-value webinars, in-depth guides, and whitepapers that showcase your industry expertise.

Actionable Tip:
Develop a premium content strategy—such as a downloadable eBook or exclusive video series—that offers valuable insights for this demographic. Share these resources in targeted ads, emails, or social campaigns.

7. Be Active on Platforms Used by Affluent Individuals

High-income individuals are present on social media platforms, but they tend to gravitate toward those that cater to professionals, like LinkedIn, Instagram, and exclusive networks. Tailor your messaging for these platforms.

Actionable Tip:
Host LinkedIn webinars or create content on Instagram that reflects your brand’s exclusivity and sophistication. Share success stories, high-end product demos, and behind-the-scenes looks into your business.

8. Offer VIP Experiences and Exclusive Deals to Target High-Income Clients

To truly engage with this market, offer exclusive deals, VIP memberships, or experiences that make clients feel like they’re part of a special group. Offering personalized invitations to events, limited-edition products, or early access to sales can drive loyalty.

Actionable Tip:
Promote VIP-only events or members-only access to limited-time offers through your email list and social media.

Attracting high-income clients requires a mix of sophistication, personalization, and understanding of their values. By focusing on delivering value, creating personalized experiences, and promoting exclusivity, you can better connect with this lucrative demographic and grow your business.

Need a new marketing strategy to target your ideal client? Reach out to us! Learn more about our services here.

Setting the Stage for Success

Hello, content enthusiasts! As we embark on a new year filled with possibilities, it’s time to channel our creative energies into a robust content strategy that not only resonates with our audience but also elevates our brand presence. Welcome to the world of strategic Content Planning – a crucial aspect that can make or break your digital game. In the spirit of The Mina Company, let’s dive into the nitty-gritty of crafting a content roadmap that’s both visionary and executable.

Why Content Planning Matters

At The Mina Company, we believe in the power of intentional content. Content Planning is not just about scheduling posts on a calendar; it’s a holistic approach to aligning your brand’s narrative with the needs and desires of your audience. Here’s why it matters:

Consistency is Key: A well-thought-out Content Planning strategy ensures a consistent flow of content, keeping your audience engaged and eager for more.

Building Authority: Establish yourself as an industry leader by creating content that showcases your expertise and addresses your audience’s pain points.

Maximizing Resources: Efficient Content Planning helps in optimizing resources, ensuring you’re getting the most out of your time, effort, and budget.

Adaptability: In the ever-evolving digital landscape, a strategic Content Planning approach allows for adaptability, ensuring your content stays relevant and resonant.

The Fundamentals of Content Planning

Now, let’s roll up our sleeves and get into the nitty-gritty of Content Planning. Think of it as the GPS for your digital journey – providing direction, purpose, and ensuring you reach your destination with style.

1. Define Your Objectives

Content Planning Tip: Clearly articulate your goals and objectives for the year. Are you aiming for increased brand awareness, engagement, or conversions? Knowing your destination makes it easier to chart the course.

2. Know Your Audience Inside Out

Content Planning Tip: Create detailed personas for your target audience. What are their pain points, interests, and preferences? Tailor your content to speak directly to their needs.

3. Audit Your Existing Content

Content Planning Tip: Take stock of your current content. What worked well? What needs improvement? This audit will serve as the foundation for crafting a more effective Content Planning strategy.

4. Embrace Variety in Content Formats

Content Planning Tip: Mix it up! From blog posts and infographics to videos and podcasts, diverse content formats cater to different audience preferences. Keep it fresh and engaging.

5. Leverage Seasonal Trends

Content Planning Tip: Stay ahead of the curve by incorporating relevant seasonal trends into your content calendar. Whether it’s holidays, industry events, or cultural phenomena, aligning with the times boosts relevance.

6. Create a Content Calendar

Content Planning Tip: The backbone of your strategy – a content calendar. Map out your content for the entire year, including key dates, campaigns, and thematic elements. This ensures a proactive approach to your content creation and distribution.

7. Collaborate and Network

Content Planning Tip: Forge partnerships and collaborations within your industry. This not only expands your reach but also brings fresh perspectives and diverse voices to your content.

8. Monitor and Analyze Performance

Content Planning Tip: Regularly track the performance of your content. Analyze metrics such as engagement, conversions, and reach. Use these insights to refine and optimize your Content Planning strategy.

9. Stay Agile

Content Planning Tip: The digital landscape is dynamic. Be ready to pivot when necessary. An agile Content Planning strategy allows you to capitalize on emerging opportunities and address unforeseen challenges.

10. Prioritize Quality Over Quantity

Content Planning Tip: While consistency is essential, never compromise on quality. Each piece of content should add value, resonate with your audience, and reflect the authenticity of your brand.

In Conclusion: Charting the Course for Success

As we immerse ourselves in the art of Content Planning, remember that it’s not just about posting for the sake of it. It’s about telling a compelling story, building connections, and leaving a lasting impression. At The Mina Company, we view Content Planning as the compass that guides us through the vast digital landscape, ensuring every piece of content is a step forward in our journey.

So, let’s raise our digital glasses to a year filled with purposeful content, strategic planning, and the unwavering commitment to make our mark in the digital realm. Here’s to a year of unparalleled creativity, engagement, and success – all driven by the artful science of Content Planning. Cheers to your content mastery!