The Mina Company

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SEO and AI Search Optimization (AIO/AEO) for Small Businesses

Not your average SEO

Our approach goes beyond keyword stuffing and one-size-fits-all templates. We focus on intentional, strategic optimization thatโ€™s tailored to your audience, your goals, and your brand voice. And we donโ€™t stop at Google, we also speak fluent AI, just in case your next customer is chatting with a robot.

Let's Chat

Does SEO make a real impact?

Client Case Studies

Double organic search visits

Before teaming up with us, this small business was bringing in about 100 visitors a month from organic search. Not badโ€ฆ but not exactly traffic jam-level. Fast forward, and theyโ€™re now cruising past 230+ organic visitors each month, a 130% increase.

Grab the #1 spot and hold it

This wellness brand used to hang out in the #4 spot on local Google searches for their niche. Within a year of consistent SEO maintenance, they reached the #1 spotโ€”and theyโ€™ve held it for over 18 months.

A New Approach That Moves the Needle

Another client came to us after working with a different SEO agency and not seeing the results they hoped for. Within 12 months of working with Mina, their website moved from page 5 of Google search results to page 1. And theyโ€™ve stayed there ever since.

That's great, but what does it all mean?

Does being on the top of search results really help your business? Short answer: YES. Letโ€™s put it this way: when you Google something, how often do you scroll to page 2? Probably neverโ€”and youโ€™re not alone. In fact, only about 6% of people make it past the first page.

But hereโ€™s the thingโ€”itโ€™s a long game, not a quick fix. Our ongoing SEO maintenance keeps that momentum going. Itโ€™s how you stay competitive, adjust to algorithm updates, and continue showing up on page one instead of slowly slipping back into the digital abyss.

OUR GOAL: To get your business to the first page of Google Search results and ultimately to the first spot in the shortest amount of time possible!

READY TO CHAT WITH OUR TEAM?

Do you offer AI search optimization (AIO/AEO)?

Yes. AI search optimization (AIO), also called answer engine optimization (AEO), helps your business show up when people ask ChatGPT, Gemini, Perplexity, Claude, or Google AI Overviews for a recommendation. It’s built into our SEO services.

Our AI search optimization includes:

  • Clear, quotable facts on your key pages, like who you serve, where, and what it costs
  • Conversational FAQ content that answers the questions your buyers ask
  • Organization, FAQ, and service schema markup
  • Consistent business details across your Google Business Profile, directories, and review sites
  • Testing the prompts your buyers use to see where AI tools mention you, and where they don’t

SEO with monthly AI-assisted blog content starts at $400/month, with a one-time SEO setup from $1,225. See full pricing.

Learn more about AI search optimization
The Mina Company team reviewing a project on a laptop

Here are some of our frequently asked questions...

Why is SEO important?

Everyone from Grandma to your Gen-Z niece is searching online nowadays. With the turn of events over the last few years, we have all seen how vital it is to have an online presence that allows your customers to find easily you when searching for your products or services.

Why do search rankings matter?

Did you know 75% of people do not scroll past the first page of search results? That stat might sting a little, but think about your own search habits; do YOU go to page 3 of Google when looking for a plumber? If you don’t, why would you expect your customers to? Thatโ€™s why itโ€™s critical that your business can be found on the first page of search results.ย 

Is monthly SEO maintenance really necessary? Can't you just set it up and let it be?

Again: we wish! An SEO setup gives your website a strong foundation and a jump-start to begin rising in search results, but monthly maintenance is really the key to sustainable growth. It’s critical to keep updating your SEO as your website changes and as search trends evolve.ย 

How is AI changing the way people search online?

AI tools like ChatGPT, Perplexity, and Googleโ€™s AI Overviews are transforming search into a more conversational, context-driven experience. Instead of typing short keyword phrases, people are asking full questionsโ€”and expecting instant, curated answers. This means your content needs to be structured in a way that both people and machines can easily understand and surface.

I'm just a local business, do I really need SEO?

We get this question a lot, and the short answer is YES! Small, local businesses are the ones who need SEO the most in order to compete with big-name brands. Without a strong online presence, your chances of new customers finding you is slim to none unless they happen to stumble upon your storefront (which we don’t recommend counting on!).ย 

How do I know if my website already has good SEO?

Let us check! After our initial phone call, we’ll do a free audit to check your website’s SEO status and look for any issues that might be arising. We’ll be 100% transparent with you; if you already have a strong SEO setup, we’ll let you know and won’t push you into any services that you don’t actually need!

If you set up my SEO, will I jump to the first page of Google search results instantly?

Ahh…if only! That would make our job so easy. We’ll be honest with you, SEO is a long game and seeing results takes time. We typically tell our clients to expect not to see much movement for the first 3 months after your SEO setup, and then after that to expect slow growth month over month (as long as you’re doing monthly maintenance, that is!).ย 

Will this help me show up in tools AI like ChatGPT and Google's AI Overview?

While no platform guarantees placement, this service aligns your content with the types of sources, structures, and trust signals that AI tools prioritize. We optimize for clarity, authority, and conversational relevanceโ€”key factors that influence how and when content is cited or summarized in AI responses.

So what's the SECRET SAUCE?

We don't keep any secrets behind the curtain, here is our checklist for SEO implementation:ย 

  • ย Meta tag placement
  • Keywords in page titles
  • Changing alt tags to include keywords
  • Search Engine Submissions
  • Google Analytics & Search Console Creation
  • Title Tag, Meta & Alt Tag Optimization
  • Directory Submissions
  • Sitemap Creation & Submission
  • URL Renaming
  • Google & Bing Local Listing Submission
  • Site Health Check
  • In-depth Ongoing Keyword Research (ongoing)
  • Incorporating New Keywords Into Blog Posts (ongoing)
  • Image File Name Optimization (ongoing)
  • *NEW* Bi-Monthly AI-Generated Blogs (ongoing)

seo never stops evolving

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Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible.

We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance.

The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it.

Curious where you stand today? Let's talk. DM us or visit theminacompany.com
•
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Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
16 hours ago
View on Instagram |
1/5
Ep. 5 is out now: Do It Scared ๐Ÿฅ‹

Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed.

It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing.

If you're standing at the edge of a big scary next step right now, this one's for you.

Listen wherever you listen to podcasts!
•
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Ep. 5 is out now: Do It Scared ๐Ÿฅ‹ Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed. It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing. If you're standing at the edge of a big scary next step right now, this one's for you. Listen wherever you listen to podcasts!
2 days ago
View on Instagram |
2/5
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses.

One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself.

Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything.

That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on.

Which side has your marketing been on?
•
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Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
4 days ago
View on Instagram |
3/5
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week.

Sounds great. So why isn't everyone doing it?

Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it.

That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done.

What would you do with an extra day a week? Let's chat. theminacompany.com
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Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
7 days ago
View on Instagram |
4/5
Ep. 4 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

New episodes every Wednesday. Follow so you don't miss what's next.
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Ep. 4 is out now! Avoiding the Hard ๐Ÿ™…โ€โ™€๏ธ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
1 week ago
View on Instagram |
5/5
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