The Mina Company

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    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

SEO and AI Search Optimization (AIO/AEO) for Small Businesses

Not your average SEO

Our approach goes beyond keyword stuffing and one-size-fits-all templates. We focus on intentional, strategic optimization that’s tailored to your audience, your goals, and your brand voice. And we don’t stop at Google, we also speak fluent AI, just in case your next customer is chatting with a robot.

Let's Chat

Does SEO make a real impact?

Client Case Studies

Double organic search visits

Before teaming up with us, this small business was bringing in about 100 visitors a month from organic search. Not bad… but not exactly traffic jam-level. Fast forward, and they’re now cruising past 230+ organic visitors each month, a 130% increase.

Grab the #1 spot and hold it

This wellness brand used to hang out in the #4 spot on local Google searches for their niche. Within a year of consistent SEO maintenance, they reached the #1 spot—and they’ve held it for over 18 months.

A New Approach That Moves the Needle

Another client came to us after working with a different SEO agency and not seeing the results they hoped for. Within 12 months of working with Mina, their website moved from page 5 of Google search results to page 1. And they’ve stayed there ever since.

That's great, but what does it all mean?

Does being on the top of search results really help your business? Short answer: YES. Let’s put it this way: when you Google something, how often do you scroll to page 2? Probably never—and you’re not alone. In fact, only about 6% of people make it past the first page.

But here’s the thing—it’s a long game, not a quick fix. Our ongoing SEO maintenance keeps that momentum going. It’s how you stay competitive, adjust to algorithm updates, and continue showing up on page one instead of slowly slipping back into the digital abyss.

OUR GOAL: To get your business to the first page of Google Search results and ultimately to the first spot in the shortest amount of time possible!

READY TO CHAT WITH OUR TEAM?

Do you offer AI search optimization (AIO/AEO)?

Yes. AI search optimization (AIO), also called answer engine optimization (AEO), helps your business show up when people ask ChatGPT, Gemini, Perplexity, Claude, or Google AI Overviews for a recommendation. It’s built into our SEO services.

Our AI search optimization includes:

  • Clear, quotable facts on your key pages, like who you serve, where, and what it costs
  • Conversational FAQ content that answers the questions your buyers ask
  • Organization, FAQ, and service schema markup
  • Consistent business details across your Google Business Profile, directories, and review sites
  • Testing the prompts your buyers use to see where AI tools mention you, and where they don’t

SEO with monthly AI-assisted blog content starts at $400/month, with a one-time SEO setup from $1,225. See full pricing.

Learn more about AI search optimization
The Mina Company team reviewing a project on a laptop

Here are some of our frequently asked questions...

Why is SEO important?

Everyone from Grandma to your Gen-Z niece is searching online nowadays. With the turn of events over the last few years, we have all seen how vital it is to have an online presence that allows your customers to find easily you when searching for your products or services.

Why do search rankings matter?

Did you know 75% of people do not scroll past the first page of search results? That stat might sting a little, but think about your own search habits; do YOU go to page 3 of Google when looking for a plumber? If you don’t, why would you expect your customers to? That’s why it’s critical that your business can be found on the first page of search results. 

Is monthly SEO maintenance really necessary? Can't you just set it up and let it be?

Again: we wish! An SEO setup gives your website a strong foundation and a jump-start to begin rising in search results, but monthly maintenance is really the key to sustainable growth. It’s critical to keep updating your SEO as your website changes and as search trends evolve. 

How is AI changing the way people search online?

AI tools like ChatGPT, Perplexity, and Google’s AI Overviews are transforming search into a more conversational, context-driven experience. Instead of typing short keyword phrases, people are asking full questions—and expecting instant, curated answers. This means your content needs to be structured in a way that both people and machines can easily understand and surface.

I'm just a local business, do I really need SEO?

We get this question a lot, and the short answer is YES! Small, local businesses are the ones who need SEO the most in order to compete with big-name brands. Without a strong online presence, your chances of new customers finding you is slim to none unless they happen to stumble upon your storefront (which we don’t recommend counting on!). 

How do I know if my website already has good SEO?

Let us check! After our initial phone call, we’ll do a free audit to check your website’s SEO status and look for any issues that might be arising. We’ll be 100% transparent with you; if you already have a strong SEO setup, we’ll let you know and won’t push you into any services that you don’t actually need!

If you set up my SEO, will I jump to the first page of Google search results instantly?

Ahh…if only! That would make our job so easy. We’ll be honest with you, SEO is a long game and seeing results takes time. We typically tell our clients to expect not to see much movement for the first 3 months after your SEO setup, and then after that to expect slow growth month over month (as long as you’re doing monthly maintenance, that is!). 

Will this help me show up in tools AI like ChatGPT and Google's AI Overview?

While no platform guarantees placement, this service aligns your content with the types of sources, structures, and trust signals that AI tools prioritize. We optimize for clarity, authority, and conversational relevance—key factors that influence how and when content is cited or summarized in AI responses.

So what's the SECRET SAUCE?

We don't keep any secrets behind the curtain, here is our checklist for SEO implementation: 

  •  Meta tag placement
  • Keywords in page titles
  • Changing alt tags to include keywords
  • Search Engine Submissions
  • Google Analytics & Search Console Creation
  • Title Tag, Meta & Alt Tag Optimization
  • Directory Submissions
  • Sitemap Creation & Submission
  • URL Renaming
  • Google & Bing Local Listing Submission
  • Site Health Check
  • In-depth Ongoing Keyword Research (ongoing)
  • Incorporating New Keywords Into Blog Posts (ongoing)
  • Image File Name Optimization (ongoing)
  • *NEW* Bi-Monthly AI-Generated Blogs (ongoing)

seo never stops evolving

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Our Brands

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Mina Homes logo
Marketing Agency School logo

Follow us on the gram!

Some seasons, the smartest spend is less.

We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it.

So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns.

Your marketing should work with your calendar, not against it.

Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
•
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Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
18 hours ago
View on Instagram |
1/5
Ep. 7 is out now: Creating the Vision & Mission 🧭

In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years.

In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild.

Listen here ericavandersande.com/podcast or wherever you listen to podcasts 

#ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
•
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Ep. 7 is out now: Creating the Vision & Mission 🧭 In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years. In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild. Listen here ericavandersande.com/podcast or wherever you listen to podcasts #ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
2 days ago
View on Instagram |
2/5
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
•
Follow
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
4 days ago
View on Instagram |
3/5
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
•
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We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
7 days ago
View on Instagram |
4/5
We believe a business should be measured by more than what it earns. So every year, we put our money where our mission is.

Behind every client campaign we run, we're also running strategy, content, and creative for organizations doing real good in our community, completely in-kind. This year that adds up to more than $18,000 in donated marketing work for local nonprofits.

We don't do it for recognition. We do it because the causes we believe in deserve the same caliber of work we'd give any paying client, and because a healthier community is good for all of us.
•
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We believe a business should be measured by more than what it earns. So every year, we put our money where our mission is. Behind every client campaign we run, we're also running strategy, content, and creative for organizations doing real good in our community, completely in-kind. This year that adds up to more than $18,000 in donated marketing work for local nonprofits. We don't do it for recognition. We do it because the causes we believe in deserve the same caliber of work we'd give any paying client, and because a healthier community is good for all of us.
7 days ago
View on Instagram |
5/5
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