The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact
The Mina Collective

Perfectionism & Boundaries with The Motherhood Mentor

July 12, 2023

We recently had Rebecca Dollard, The Motherhood Mentor, as a guest speaker at our Northern Colorado business mastermind, The Mina Collective. She blew our minds talking about all things perfectionism, boundaries, and how to make them WORK for you.

Perfectionism is like driving a car that you can’t trust the brakes or the gas. It is an INTERNALIZED shaming witness and critic. It destroys self-trust, safety, and peace when used in a harmful way.

perfectionism in female entrepreneurs

Most of us learned to HEAVILY rely on outside leadership to tell us what to do and not do. It’s not just external validation; it’s external permission and shame when we didn’t get it just right. A BIG part of healing the relationship with ourselves is learning to find INTERNAL permission, validation, and leadership – and know when and who has the power and influence

When we trust our boundaries, our “yes” comes from overflow and not resentment. Our perfectionism can be gas to drive our ambition and desires and impact when we trust that our “yes” is true and in integrity – we get to trust our ambition and enjoy the payout.

When we live in self-leadership, self-authority, and sovereignty, we trust our lives and ourselves to navigate what life throws at us. We stay grounded and unshakable when “balance” is laughable. We don’t need the road or conditions to be perfect to stay in our values and direction.

What would it look like to heal the relationship to you? 

When it comes to perfectionism, don’t let the glimmers become the guilt. Let your guilt become glimmers of the direction of your desires and values. This is part of you so that it can create goodness for you and others. You can learn to trust this part of you. Create boundaries so that your ambition and desire to heal and improve can be a gift and not a punishment you carry. 

Listen in for tips and words of inspiration to overcome the burden of perfectionism and set boundaries that help you fully live!

Listen in
Share
Previous Post
Do I Need a Marketing Agency?
Next Post
How Website Design Can Help Your Business

Follow us on the gram!

Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us.

Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence.

That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country.

And we only partner with one builder per area. You’ll never share a strategy with the competitor across town.

Ready to see what this could look like for your business? DM us or visit theminacompany.com 

#TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
•
Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
23 hours ago
View on Instagram |
1/5
Some seasons, the smartest spend is less.

We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it.

So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns.

Your marketing should work with your calendar, not against it.

Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
•
Follow
Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
5 days ago
View on Instagram |
2/5
Ep. 7 is out now: Creating the Vision & Mission 🧭

In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years.

In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild.

Listen here ericavandersande.com/podcast or wherever you listen to podcasts 

#ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
•
Follow
Ep. 7 is out now: Creating the Vision & Mission 🧭 In the hallway between Erica’s bedroom and her daughters’ rooms hangs Theodore Roosevelt’s “Man in the Arena” quote, rewritten for women. The credit belongs to the woman in the arena, the one who dares greatly. It’s become the quote her whole life runs on, and it’s what pushed her to take a hard look at The Mina Company’s vision, mission, and purpose for the first time in years. In this episode, Erica breaks down the difference between the three, shares the new versions she wrote for Mina (including the line with a little bite: “even when it costs us”), and explains how she turned them into real, day-to-day decisions her team makes. She also shares a simple place to start your own: notice what you’re jealous of when you see it out in the wild. Listen here ericavandersande.com/podcast or wherever you listen to podcasts #ConversationsInTheDark #VisionAndMission #BusinessValues #DaringGreatly #WomenInBusiness #FemaleFounder #Entrepreneurship #Motherhood #SmallBusinessPodcast
6 days ago
View on Instagram |
3/5
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works.

We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions.

So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line.

It's a slower way to grow. It's also the only way to build an agency people actually trust.
•
Follow
Most agencies are built to grow the invoice. More services, more add-ons, more reasons to keep you spending. It's just how the model usually works. We wrote our purpose around the opposite instinct: to always act in our clients' best interest, even when it costs us. That line only means something if we live it in the moments where doing right by you and making more money pull in different directions. So that's the standard we hold every decision to. When those two things conflict, you win. Not because it's the easy call, but because it's the one we'd want made if it were our own business on the line. It's a slower way to grow. It's also the only way to build an agency people actually trust.
1 week ago
View on Instagram |
4/5
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
We’re adding a Marketing Account Manager to the Mina team!

Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks.

We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much.

The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life.

Know someone who’d be a great fit? Tag them below or share this post. 💙
•
Follow
We’re adding a Marketing Account Manager to the Mina team! Our Account Managers are the bridge between our clients and our team. They know each client’s goals, keep the work on track, and make sure nothing falls through the cracks. We’re looking for someone with agency experience who enjoys juggling multiple clients and building long-term relationships. You don’t need to be an expert in everything. We value curiosity and a willingness to keep learning just as much. The role is flexible and remote-friendly, and it’s a great fit for someone who wants meaningful work that leaves room for the rest of life. Know someone who’d be a great fit? Tag them below or share this post. 💙
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.