The Mina Company

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  • Fractional CMO
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Intuitive Business Strategy for Your Soul's Vision

Tune into the deeper wisdom beneath the surface. Whether you’re expanding, evolving, or seeking new clarity, I craft business strategies that align with your energy, your purpose, and your natural flow.

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My Approach

With 16 years of marketing experience spanning corporate and small business environments, I bring a deep understanding of strategy, planning, and growth. From data-driven campaigns to creative solutions, I’ve helped businesses thrive by combining technical expertise with personalized insights.

As a lightworker and psychic-medium, I take this further by integrating intuition into my process. This unique blend of marketing expertise and spiritual alignment allows me to uncover opportunities and strategies that resonate with your business’s true purpose. 

Together, we’ll move beyond formulas to co-create a path that resonates.

Book a Consultation

The business world needs feminine energy. It needs intuition, observation, mixed with killer analytics. 

Now Available: 1:1 Monthly Coaching

My monthly marketing coaching program, Setting Your Soul on Fire, was created to work directly with the business owner. I will create a custom plan based upon your growth goals. We will mix tangible skills with intuitive work to help you better trust your intuition to better serve your clients energetically. 

Common topics: all things marketing, project management, building proposal systems, pricing structures, crafting the client experience, identifying your ideal client, building a team…the list goes on.

Monthly Coaching – starting at $500 per month 

Monthly Coaching + Voxer Access – starting at $750 per month 

Custom plans available for larger teams. 

Let's Chat
Erica Vander Sande, founder of The Mina Company

My Brands

The Mina Company logo
Mina Homes logo
Breaking Through with Erica

My #1 Mission - Empowering Female Business Owners

Supporting female business owners is not only important; it's crucial for a thriving economy and a more inclusive society.

Economic Impact

Women-owned businesses are a significant driving force in the global economy. In the United States alone, female-owned businesses generate over $1.8 trillion in revenue annually.

Job Creation

Female entrepreneurs are not just making an impact financially, but they also play a vital role in job creation. Studies show that businesses owned by women create jobs at a faster rate than the overall job market.

Diverse Perspectives

Female business owners bring unique perspectives and fresh ideas to the table. By supporting women in business, we foster a diverse and inclusive marketplace, leading to innovative solutions and enhanced competitiveness.

Role Models

Female marketing agency owners only make up of 1% of agency owners overall; but 80% of general buying decisions are made by women…do you see a disconnect here?! Our goal is to add more women to this mix to serve the world better and inspire future generations of women to pursue their entrepreneurial dreams. 

The latest on Intuitive Business Strategy

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Month-to-Month Marketing Retainer: Why Flexible Beats Flat

July 27, 2026
Intuitive Business Strategy

How Much Does a Fractional CMO Cost for a Small Business?

July 27, 2026
Intuitive Business Strategy

Fractional CMO vs. Marketing Agency: What’s the Real Difference?

July 27, 2026
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About Me

I’m a passionate entrepreneur, intuitive business strategist, and proud mom, dedicated to helping women create soul-aligned businesses that are both profitable and fulfilling. As a Manifesting Generator, my energy thrives on variety and purpose, allowing me to support others in building their dreams while embracing alignment and joy.

My family and I own multiple businesses, which has given me firsthand experience navigating the challenges and rewards of entrepreneurship. With over 16 years of marketing expertise and my intuitive gifts as a lightworker and psychic-medium, I blend practical strategy with spiritual alignment to guide women in crafting businesses that resonate with their purpose. 

My ultimate goal? To help as many people as possible live and work in a way that feels deeply aligned with their soul’s journey.

Book a Consultation
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Erica Vander Sande smiling while working on a laptop
being a mom and a business owner

Frequently Asked Questions​

What type of behind the scenes information will I receive access to?

All of it. If we use it in my agency, I will share it with you. Oftentimes I have noticed other coaches will give out a glossy version of pricing models, budgets, etc. I will always give you access to current documents we use daily AND show you how to use them yourself.

Do I need to be a medium or be interested in spirituality to be coached by Erica?

Absolutely not. I believe that all beings have an intuitive nature and as women we have a special way of tapping into that. We observe differently and it’s important to take in all the analytics as well as the feelings in the room to be the best advisors for our clients. 

What type of businesses do you typically work with?

I work with women-owned businesses that are looking to expand – from start-up to businesses that are making $500,000 a year or more. I don’t work with freelancers. 

 

Don't Miss Erica's Tips on Intuitively Breaking Through to Your Next Level in Business

Join me Owner + CEO, Erica Vander Sande, as I take you through the journey of owning a marketing agency.

>This podcast is for anyone launching a service based business and going from those early stages where it’s just you (wearing all the hats) to expansion of a full team, an exploding client list, the implementation of automation, and so much more!

We will chat about mindset, money and financial planning, networking, and all of the pivotal moments in my business so far. Join us!

Listen In!
Breaking Through Podcast

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Ep. 4 is out now! Avoiding the Hard 🙅‍♀️

Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. 

This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it.

New episodes every Wednesday. Follow so you don't miss what's next.
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Ep. 4 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
1 day ago
View on Instagram |
1/5
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now.

You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it.

What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's?

That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things.

Interested in what this could look like for you? DM us or visit theminacompany.com
•
Follow
You know the feeling. Slow month, quiet season, and you're looking at a marketing invoice wondering why you're paying full price for customers who just aren't out there looking for you right now. You'd ease off if you could. But you're locked into a year, and it does help the rest of the time, so you eat it. What if you didn't have to? What if your marketing flexed with your seasons and knew when to step back, when it's right for your business, not the agency's? That's how we work. Some clients pause entirely in their slow season, and we pick right back up when things get busy. And no, we don't quietly overcharge the rest of the year to make up for it. Flexing with you is just how we do things. Interested in what this could look like for you? DM us or visit theminacompany.com
4 days ago
View on Instagram |
2/5
You should always know exactly what you're paying for.

That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts.

And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one.

Want to know where your site stands right now? Send us a message or visit theminacompany.com
•
Follow
You should always know exactly what you're paying for. That's why our full SEO checklist is right here, nothing held back. No black box, no ""trust us, it's working."" Just the actual work that keeps you showing up when it counts. And none of it is a one-time setup. Search keeps changing, so the work keeps going. That's how you hold your spot instead of slowly slipping off page one. Want to know where your site stands right now? Send us a message or visit theminacompany.com
1 week ago
View on Instagram |
3/5
Ep. 3 is out now! I Don't Want a Business That Needs Me.

Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. 

In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. 

Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today.

New episodes every Wednesday. Follow so you don't miss what's next.

Link in bio!
•
Follow
Ep. 3 is out now! I Don't Want a Business That Needs Me. Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today. New episodes every Wednesday. Follow so you don't miss what's next. Link in bio!
1 week ago
View on Instagram |
4/5
Ep. 2 is out now: The World of AI 🙅‍♀️

Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it.

This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more.

Listen anywhere you listen to podcasts.
•
Follow
Ep. 2 is out now: The World of AI 🙅‍♀️ Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it. This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more. Listen anywhere you listen to podcasts.
1 week ago
View on Instagram |
5/5
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