The Mina Company

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Intuitive Business Strategy for Your Soul's Vision

Tune into the deeper wisdom beneath the surface. Whether you’re expanding, evolving, or seeking new clarity, I craft business strategies that align with your energy, your purpose, and your natural flow.

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My Approach

With 16 years of marketing experience spanning corporate and small business environments, I bring a deep understanding of strategy, planning, and growth. From data-driven campaigns to creative solutions, I’ve helped businesses thrive by combining technical expertise with personalized insights.

As a lightworker and psychic-medium, I take this further by integrating intuition into my process. This unique blend of marketing expertise and spiritual alignment allows me to uncover opportunities and strategies that resonate with your business’s true purpose. 

Together, we’ll move beyond formulas to co-create a path that resonates.

Book a Consultation

The business world needs feminine energy. It needs intuition, observation, mixed with killer analytics. 

Now Available: 1:1 Monthly Coaching

My monthly marketing coaching program, Setting Your Soul on Fire, was created to work directly with the business owner. I will create a custom plan based upon your growth goals. We will mix tangible skills with intuitive work to help you better trust your intuition to better serve your clients energetically. 

Common topics: all things marketing, project management, building proposal systems, pricing structures, crafting the client experience, identifying your ideal client, building a team…the list goes on.

Monthly Coaching – starting at $500 per month 

Monthly Coaching + Voxer Access – starting at $750 per month 

Custom plans available for larger teams. 

Let's Chat

My Brands

Breaking Through with Erica

My #1 Mission - Empowering Female Business Owners

Supporting female business owners is not only important; it's crucial for a thriving economy and a more inclusive society.

Economic Impact

Women-owned businesses are a significant driving force in the global economy. In the United States alone, female-owned businesses generate over $1.8 trillion in revenue annually.

Job Creation

Female entrepreneurs are not just making an impact financially, but they also play a vital role in job creation. Studies show that businesses owned by women create jobs at a faster rate than the overall job market.

Diverse Perspectives

Female business owners bring unique perspectives and fresh ideas to the table. By supporting women in business, we foster a diverse and inclusive marketplace, leading to innovative solutions and enhanced competitiveness.

Role Models

Female marketing agency owners only make up of 1% of agency owners overall; but 80% of general buying decisions are made by women…do you see a disconnect here?! Our goal is to add more women to this mix to serve the world better and inspire future generations of women to pursue their entrepreneurial dreams. 

The latest on Intuitive Business Strategy

Intuitive Business Strategy

The Heart of a Mission-Driven Non-Profit Marketing Agency

January 19, 2026
Intuitive Business Strategy Marketing

Mid-Year Marketing Audit: What to Keep, Shift, or Stop in Your Small Business Strategy

July 16, 2025
Intuitive Business Strategy

Unlock Your Potential with Human Design Coaching

May 29, 2025
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About Me

I’m a passionate entrepreneur, intuitive business strategist, and proud mom, dedicated to helping women create soul-aligned businesses that are both profitable and fulfilling. As a Manifesting Generator, my energy thrives on variety and purpose, allowing me to support others in building their dreams while embracing alignment and joy.

My family and I own multiple businesses, which has given me firsthand experience navigating the challenges and rewards of entrepreneurship. With over 16 years of marketing expertise and my intuitive gifts as a lightworker and psychic-medium, I blend practical strategy with spiritual alignment to guide women in crafting businesses that resonate with their purpose. 

My ultimate goal? To help as many people as possible live and work in a way that feels deeply aligned with their soul’s journey.

Book a Consultation
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being a mom and a business owner

Frequently Asked Questions​

What type of behind the scenes information will I receive access to?

All of it. If we use it in my agency, I will share it with you. Oftentimes I have noticed other coaches will give out a glossy version of pricing models, budgets, etc. I will always give you access to current documents we use daily AND show you how to use them yourself.

Do I need to be a medium or be interested in spirituality to be coached by Erica?

Absolutely not. I believe that all beings have an intuitive nature and as women we have a special way of tapping into that. We observe differently and it’s important to take in all the analytics as well as the feelings in the room to be the best advisors for our clients. 

What type of businesses do you typically work with?

I work with women-owned businesses that are looking to expand – from start-up to businesses that are making $500,000 a year or more. I don’t work with freelancers. 

 

Don't Miss Erica's Tips on Intuitively Breaking Through to Your Next Level in Business

Join me Owner + CEO, Erica Vander Sande, as I take you through the journey of owning a marketing agency.

>This podcast is for anyone launching a service based business and going from those early stages where it’s just you (wearing all the hats) to expansion of a full team, an exploding client list, the implementation of automation, and so much more!

We will chat about mindset, money and financial planning, networking, and all of the pivotal moments in my business so far. Join us!

Listen In!
Breaking Through Podcast

Follow us on the gram!

We’ve been deep in the work lately. Building websites that convert. Elevating brands to match the level of expertise behind them. Making thoughtful refinements that create steady, sustainable momentum.

This is what happens when strategy, capacity, and growth goals are aligned from the start. If you’re ready for clarity in your next phase of growth, let’s start the conversation.

#MarketingStrategy #WomenOwnedAgency #AlignedGrowth #StrategicExecution #TheMinaCompany
•
Follow
We’ve been deep in the work lately. Building websites that convert. Elevating brands to match the level of expertise behind them. Making thoughtful refinements that create steady, sustainable momentum. This is what happens when strategy, capacity, and growth goals are aligned from the start. If you’re ready for clarity in your next phase of growth, let’s start the conversation. #MarketingStrategy #WomenOwnedAgency #AlignedGrowth #StrategicExecution #TheMinaCompany
4 days ago
View on Instagram |
1/5
We’ve been working with Elite Fractional Collective on a new brand identity, website, and social launch strategy, and we’re excited to share it.

Elite Fractional connects businesses with experienced fractional professionals across leadership roles, giving companies access to high-level expertise without traditional hiring.

From brand identity to website development to launch strategy, this project was designed to help the Collective grow with clarity and credibility from day one.

If you're a fractional interested in more visit @elitefractionalcollective 

#FractionalLeadership #ModernBusiness #WomenInLeadership #BusinessStrategy #TheMinaCompany
•
Follow
We’ve been working with Elite Fractional Collective on a new brand identity, website, and social launch strategy, and we’re excited to share it. Elite Fractional connects businesses with experienced fractional professionals across leadership roles, giving companies access to high-level expertise without traditional hiring. From brand identity to website development to launch strategy, this project was designed to help the Collective grow with clarity and credibility from day one. If you're a fractional interested in more visit @elitefractionalcollective #FractionalLeadership #ModernBusiness #WomenInLeadership #BusinessStrategy #TheMinaCompany
7 days ago
View on Instagram |
2/5
The best brands don’t just look good. They remove friction at every step.

We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum.

Because when you’re building a financial brand, trust isn’t optional. It’s everything.

We simplified complex financial conversations without watering them down.
We built structure that guides instead of overwhelms.
We created messaging that feels human but authoritative.
And we developed ad campaigns designed to convert — not just generate traffic.

Strategic brand identity.
Clear positioning.
Conversion-focused website flow.
Paid ads aligned with the customer journey.

Because clarity builds confidence.
And confident clients take action.

Strategy first. Always.

If your website feels unclear, it’s rarely a design issue.
It’s a positioning and strategy issue.

And yes — we can help with that.

#WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
•
Follow
The best brands don’t just look good. They remove friction at every step. We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum. Because when you’re building a financial brand, trust isn’t optional. It’s everything. We simplified complex financial conversations without watering them down. We built structure that guides instead of overwhelms. We created messaging that feels human but authoritative. And we developed ad campaigns designed to convert — not just generate traffic. Strategic brand identity. Clear positioning. Conversion-focused website flow. Paid ads aligned with the customer journey. Because clarity builds confidence. And confident clients take action. Strategy first. Always. If your website feels unclear, it’s rarely a design issue. It’s a positioning and strategy issue. And yes — we can help with that. #WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
1 week ago
View on Instagram |
3/5
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
•
Follow
There’s a difference between having a brand… and having a brand that matches the level you operate at. With Jo Leda Martin, this wasn’t just a quick website. It was a full brand alignment. We partnered on: • Brand strategy and refined positioning • Logo and visual identity • A custom photo shoot to capture her presence and depth • A fully rebuilt, SEO-optimized website • Google Ads structured for the right-fit clients • Print materials that carry the same executive clarity offline Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both. This wasn’t about aesthetics. It was about alignment. Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide. And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better. When your brand matches your expertise, everything feels cleaner. Your messaging sharpens. Your confidence increases. Your clients feel it immediately. If your brand has outgrown your website, it might be time for alignment. Let’s talk. #BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
2 weeks ago
View on Instagram |
4/5
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention.

#MarketingStrategy #WomenInDentistry #MembershipMarketing
#BusinessSystems #SustainableGrowth #StrategyOverHustle
•
Follow
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention. #MarketingStrategy #WomenInDentistry #MembershipMarketing #BusinessSystems #SustainableGrowth #StrategyOverHustle
1 month ago
View on Instagram |
5/5
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