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Business Development

How to Do an Annual Calendar Audit

April 13, 2023

I plan my time out a year in advance – while that might sound crazy, trust me when I say it’s a complete life changer! 

Now, I don’t plan out every minute (obviously…), but I DO block off times in my calendar for specific things that I know I need to plan in advance, or else they’ll never get done. 

annual calendar audit how-to

What are these things I plan out so far in advance, you ask? Honestly, I’d encourage you to keep track of EVERYTHING in your calendar; not just your business meetings and doctor’s appointments, but your mommy/daughter dates, happy hour with friends, and financial dates. 

It’s important to plan out the things that will bring me energy. That means self-care, rest, family time, you know, all the things we are tempted to skip when things get busy. But we can’t skip these essentials because they’re what keep us from burning out! 

This week’s episode walks you through how to do an annual calendar audit (looking back) and plan for the year ahead (looking forward). Bust out your color-coding, we’re getting down to business!

Here are the categories to create mentioned in this podcast:

Work

  • Development hours
  • Meetings
  • Finances
  • Marketing
  • Networking

Personal

  • Self-care
  • Relationships
  • Fun & vacations
  • Volunteering
  • Books

Listen in for step-by-step details on how to do your own audit and plan for your most abundant year yet! 

Tune in now!
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One blog post. One keyword. That’s all it took to drive the majority of this client’s online sales. By identifying a niche keyword and building both content and ad campaigns around it, we were able to create consistent, reliable sales. It’s a simple approach, but it works because it’s based on observation, data, and knowing where to focus energy. This is the kind of clarity we bring to every project.

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One blog post. One keyword. That’s all it took to drive the majority of this client’s online sales. By identifying a niche keyword and building both content and ad campaigns around it, we were able to create consistent, reliable sales. It’s a simple approach, but it works because it’s based on observation, data, and knowing where to focus energy. This is the kind of clarity we bring to every project. Check out our full list of services at theminacompany.com
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Where design meets discoverability.

For Rebecca Dollard, this website was created to hold both beauty and function—pairing a refined visual experience with thoughtful SEO strategy that supports long-term visibility.

An online presence that not only reflects the brand, but helps it grow.

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Where design meets discoverability.

For Rebecca Dollard, this website was created to hold both beauty and function—pairing a refined visual experience with thoughtful SEO strategy that supports long-term visibility.

An online presence that not only reflects the brand, but helps it grow.

Explore the new site → rebeccadollard.com

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Where design meets discoverability.

For Rebecca Dollard, this website was created to hold both beauty and function—pairing a refined visual experience with thoughtful SEO strategy that supports long-term visibility.

An online presence that not only reflects the brand, but helps it grow.

Explore the new site → rebeccadollard.com

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Where design meets discoverability. For Rebecca Dollard, this website was created to hold both beauty and function—pairing a refined visual experience with thoughtful SEO strategy that supports long-term visibility. An online presence that not only reflects the brand, but helps it grow. Explore the new site → rebeccadollard.com @themotherhoodmentor
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Most people don’t realize how important SEO really is until they’re missing out on potential clients. 

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Most people don’t realize how important SEO really is until they’re missing out on potential clients. 

Ranking high in search results isn’t just a nice-to-have — it’s a way for your business to be seen consistently by the people who are actually looking for what you offer. SEO is a long-term strategy, and maintaining it over time is what keeps your business visible, competitive, and relevant.

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Most people don’t realize how important SEO really is until they’re missing out on potential clients. 

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Most people don’t realize how important SEO really is until they’re missing out on potential clients. Ranking high in search results isn’t just a nice-to-have — it’s a way for your business to be seen consistently by the people who are actually looking for what you offer. SEO is a long-term strategy, and maintaining it over time is what keeps your business visible, competitive, and relevant. Learn about our SEO services at theminacompany.com/seo-services
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Strategy, focus, and the right execution make all the difference. When this client came to us, they wanted more phone call leads without increasing their spend. We looked at what was working, added Google Local Service Ads, and refined the campaigns to focus the budget where it would have the most impact. 

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