Case Study: Focus Builders — Social Media Strategy for a Custom Home Builder
A Marketing Agency That Gets What You Do — Because We’ve Done It
Case Study: Focus Builders
Focus Builders is a luxury custom home builder based in Colorado. They came to The Mina Company in early 2023 looking to elevate their social media presence — not just for aesthetic, but for engagement, trust, and long-term visibility. With a saturated market and complex builds, they needed their online presence to reflect their expertise and draw in aligned clients.
THE CHALLENGE
Focus Builders had incredible project photography but lacked a consistent voice and engagement strategy. Their team was busy on job sites — and didn’t have time to plan, post, and track what was working.
Our Strategy
A steady stream of high-quality social content
Increased engagement and follower growth
A brand voice that felt modern, refined, and aligned with their clientele
THE IMPACT: By the end of the engagement, Focus Builders had a social presence that truly reflected the quality and detail of their work. Their Instagram evolved into a place for inspiration, brand trust, and client connection — all without the team needing to be online every day. Their following grew consistently, their visuals became more refined, and their audience started talking back.
The Results
+450 new followers across social platforms
Engagement rate peaked at 6.22% in June
13,251 impressions and 9,240 reach in a single month
Website taps increased by 400% in June
Consistent monthly growth in impressions and engagement
Reels and “behind-the-scenes” content performed strongest
Instagram call-to-action posts improved traffic and profile activity
Does Social Media Marketing Matter for Home Builders?
Yes — especially when it reflects the quality of your builds.
While SEO and ads are powerful for lead generation, social media builds recognition, trust, and conversion support. For a custom home builder like Focus, high engagement and brand alignment helped them stand out in a crowded, high-end market. We don’t just post pretty photos — we create messaging that turns casual scrollers into real inquiries.
