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Case Study: Focus Builders — Social Media Strategy for a Custom Home Builder

A Marketing Agency That Gets What You Do — Because We’ve Done It

Case Study: Focus Builders

Focus Builders is a luxury custom home builder based in Colorado. They came to The Mina Company in early 2023 looking to elevate their social media presence — not just for aesthetic, but for engagement, trust, and long-term visibility. With a saturated market and complex builds, they needed their online presence to reflect their expertise and draw in aligned clients.

THE CHALLENGE

Focus Builders had incredible project photography but lacked a consistent voice and engagement strategy. Their team was busy on job sites — and didn’t have time to plan, post, and track what was working.

Our Strategy

  • A steady stream of high-quality social content

  • Increased engagement and follower growth

  • A brand voice that felt modern, refined, and aligned with their clientele

THE IMPACT: By the end of the engagement, Focus Builders had a social presence that truly reflected the quality and detail of their work. Their Instagram evolved into a place for inspiration, brand trust, and client connection — all without the team needing to be online every day. Their following grew consistently, their visuals became more refined, and their audience started talking back.

READY TO CHAT WITH OUR TEAM?

The Results

  • +450 new followers across social platforms

  • Engagement rate peaked at 6.22% in June

  • 13,251 impressions and 9,240 reach in a single month

  • Website taps increased by 400% in June

  • Consistent monthly growth in impressions and engagement

  • Reels and “behind-the-scenes” content performed strongest

  • Instagram call-to-action posts improved traffic and profile activity

Custom Home Marketing Agency - Northern CO Home

Does Social Media Marketing Matter for Home Builders?

Yes — especially when it reflects the quality of your builds.
While SEO and ads are powerful for lead generation, social media builds recognition, trust, and conversion support. For a custom home builder like Focus, high engagement and brand alignment helped them stand out in a crowded, high-end market. We don’t just post pretty photos — we create messaging that turns casual scrollers into real inquiries.

Learn more about Social Media Management
Mina2024-06084-Web

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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
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A brand should do the same thing a good financial advisor does — build trust. @rtiwealth came to us ready to level up their brand identity. The foundation was already solid with decades of experience, a team built around integrity, and a genuine commitment to their clients' futures. They just needed a brand that reflected all of that from the first impression. We refined the visual identity to feel more elevated, sophisticated, and in line with the caliber of work they do. Because when you're helping people build generational wealth, your brand needs to show up with the same weight. Swipe to see the work. Ready to give you brand the lift it needs? DM us or visit theminacompany.com
2 days ago
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1/5
Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
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Behind the scenes with the Fort Collins Downtown Development Authority. 📹 The DDA has been at the heart of Old Town Fort Collins since 1981, building the kind of downtown that makes people want to stay, come back, and invest. Getting to work alongside an organization that genuinely shapes the cultural and economic fabric of a community is exactly the kind of work we get out of bed for. Shoutout to @pipelineproductionhouse for being on set to film.
4 days ago
View on Instagram |
2/5
We built this social media package for business owners who want to maintain an online presence without having to figure it out themselves or pay a fortune. $350 a month. Month-to-month. No pressure to do more than makes sense right now. What surprises most people is how much can happen from that starting point. A consistent presence builds credibility. Credibility brings in clients. Clients fund the next step. You don't have to chase big numbers or spend a lot to grow. Prices are going up at the end of the month — now is the time! Send us a DM or visit theminacompany.com
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Follow
We built this social media package for business owners who want to maintain an online presence without having to figure it out themselves or pay a fortune. $350 a month. Month-to-month. No pressure to do more than makes sense right now. What surprises most people is how much can happen from that starting point. A consistent presence builds credibility. Credibility brings in clients. Clients fund the next step. You don't have to chase big numbers or spend a lot to grow. Prices are going up at the end of the month — now is the time! Send us a DM or visit theminacompany.com
1 week ago
View on Instagram |
3/5
Introducing The Mina Network! One of the things Erica has always believed is that the best thing women in business can do for each other is share their circle. The Mina Network is exactly that, a recurring series spotlighting female business owners we know, trust, and refer without hesitation. These are the people we call when a client needs something outside of what we do. First up is Amy Hamilton of Consulting by the Campfire. If you're a small business owner whose team is growing faster than your HR systems can keep up with, Amy is who you call. She works with entrepreneurs to build people operations from the ground up. The processes, the structure, and the clarity that makes scaling actually sustainable. Supporting women and like-minded entrepreneurs is at the core of everything she does, and it shows in how she works. You can reach out to Amy at amy@consultingbythecampfire.com or shoot us a DM and we can introduce you.
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Introducing The Mina Network! One of the things Erica has always believed is that the best thing women in business can do for each other is share their circle. The Mina Network is exactly that, a recurring series spotlighting female business owners we know, trust, and refer without hesitation. These are the people we call when a client needs something outside of what we do. First up is Amy Hamilton of Consulting by the Campfire. If you're a small business owner whose team is growing faster than your HR systems can keep up with, Amy is who you call. She works with entrepreneurs to build people operations from the ground up. The processes, the structure, and the clarity that makes scaling actually sustainable. Supporting women and like-minded entrepreneurs is at the core of everything she does, and it shows in how she works. You can reach out to Amy at amy@consultingbythecampfire.com or shoot us a DM and we can introduce you.
1 week ago
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4/5
When your marketing team also holds the camera, your content actually looks and sounds like you. We handle video and photography in-house so nothing gets lost in translation between strategy and execution. See what we can do for your brand. theminacompany.com
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When your marketing team also holds the camera, your content actually looks and sounds like you. We handle video and photography in-house so nothing gets lost in translation between strategy and execution. See what we can do for your brand. theminacompany.com
1 week ago
View on Instagram |
5/5
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