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The Triple Boxes

June 16, 2020
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Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
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Ep. 9 is out now: The AI Hamster Wheel 🐹 In one day, I turned seven or eight messy spreadsheets into one dashboard my team had been wishing for, then rebuilt our entire onboarding process. Before AI, that never would have happened. And then I caught myself asking, “Okay, what’s next?” In this episode, I’m getting honest about both sides. AI has made our business more organized and capable than it’s ever been, and I’m grateful for it. But when you can fix everything, it’s really hard to know when to stop. I share what’s helping me get off the wheel, like picking two or three projects a month and letting the rest wait. If you’re deep in AI and starting to feel the burnout creep in, this one’s for you. Listen here https://ericavandersande.com/podcast or wherever you listen to podcasts! #ConversationsInTheDark #AIforBusiness #AIforSmallBusiness #WomenInBusiness #FemaleFounder #Entrepreneurship #Burnout #WorkLifeBalance #SmallBusinessPodcast
1 day ago
View on Instagram |
1/5
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
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Follow
Honest marketing means telling you what’s working, what isn’t, and when something isn’t worth your money. It also means you’re never stuck with us. Your accounts, your data, and your assets stay yours. If you’re with us, it’s because you want to be, not because you have to be. My husband and I own or part-own nine businesses, so I know what it’s like to trust someone else with something you’ve worked so hard to build. When I make decisions at Mina, I’m not thinking about what grows our bottom line the fastest. I’m thinking about what I’d want if it were my business, my budget, and my name on the line. You deserve a partner who cares as much about your growth as you do. Looking for a marketing partner you can trust? Let's see if we're a good fit. DM us or visit theminacompany.com #TheMinaCompany #HonestMarketing #MarketingWithIntegrity #MarketingPartner #MarketingAgency #SmallBusinessMarketing #SmallBusinessOwner #NoCoSmallBusiness #FortCollinsMarketing #LovelandCO
3 days ago
View on Instagram |
2/5
Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
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Follow
Ep. 8 is out now: Raising Girls and a Business 🩷 I started The Mina Company while I was pregnant with my youngest, and in those early days I planned client meetings around feeding schedules. Seven and a half years later, my girls are 11 and 7, and the business has grown up right alongside them. In this episode, I’m answering questions my team pulled about motherhood and running a company. I talk about what changed when the baby years ended, how I show up for two kids at very different stages, how being a working mom shaped Mina’s culture, and the leadership lessons I’ve learned from raising two strong girls. That includes the one in this clip: today’s best might look different than tomorrow’s, and that’s okay. If you’re building a business with your kids watching, this one’s for you. Listen wherever you listen to podcasts! #ConversationsInTheDark #RaisingGirls #WorkingMom #MomsInBusiness #WomenInBusiness #FemaleFounder #Motherhood #Leadership #SmallBusinessPodcast
1 week ago
View on Instagram |
3/5
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
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Follow
Are you a home builder looking for a marketing team who can make the most of your busy season? You’re not alone. This is the time of year most builders reach out to us. Custom homes are a long, high-trust sale. Buyers want to see your work, get a feel for how you build, and trust you before they ever pick up the phone. At The Mina Company, we help custom home builders and service-based contractors turn thoughtful design, quality work, and local reputation into a powerful marketing presence. That’s what’s behind these numbers. SEO that keeps builders on page one month after month. Websites and ads that turn searches into real inquiries. Social that shows off the craftsmanship before the first call. We do this for residential and commercial builders, here in Colorado and across the country. And we only partner with one builder per area. You’ll never share a strategy with the competitor across town. Ready to see what this could look like for your business? DM us or visit theminacompany.com #TheMinaCompany #HomeBuilderMarketing #CustomHomeBuilder #ConstructionMarketing #SEOforBuilders #BuilderMarketing #ContractorMarketing #NoCoSmallBusiness #FortCollinsMarketing #NorthernColorado
1 week ago
View on Instagram |
4/5
Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
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Follow
Some seasons, the smartest spend is less. We've tested the alternative across every industry we work in. More ads, more SEO, more effort poured into the slow months. The season stayed slow anyway. Demand has its own rhythm, and no budget is big enough to argue with it. So we don't ask our clients to keep pouring money into a season that won't pay it back. We'd rather protect your budget for the stretches where it actually moves the needle, and ease off when it doesn't. Some of our clients pause entirely when things are quiet, and we pick right back up when their busy season returns. Your marketing should work with your calendar, not against it. Want a partner who'll tell you when to spend less? DM us or visit theminacompany.com
2 weeks ago
View on Instagram |
5/5
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