Case Study: Petra Custom Builders — Social & SEO for a Design-Forward Custom Builder
Petra Custom Builders is a Boulder-based luxury home builder with a strong design sensibility and in-house team. They partnered with The Mina Company to clarify their online voice, increase reach, and improve their SEO performance — all while supporting their relationship-driven brand.
The Challenge
MINA'S FOCUS -
Petra had beautiful project photography and a solid client base but lacked consistent visibility online. Their social content wasn’t driving engagement, and organic search visibility was underperforming for such a high-end brand. They needed support across social media, SEO, and content planning to match their caliber of work.
Our Strategy
We focused on creating strategic consistency across platforms while improving visibility through local SEO and engagement-first content.
Social media content creation + management (Instagram + Facebook)
Branded post design + caption writing
SEO maintenance: keyword tracking, crawl health, metadata updates
Monthly strategy reports + performance breakdowns
Campaigns highlighting team, design process, and client reviews
THE IMPACT: Petra’s online presence evolved into something more aligned, consistent, and engaging. From SEO gains to social storytelling, they grew both visibility and audience loyalty — with content that felt just as custom as their homes.
The Results
Website & SEO Growth
Organic traffic made up 55% of all site visitors
Averaged 320+ monthly website users
New keyword rankings like:
“New home builders Boulder CO” (+29 positions)
“Petra construction company” (+7 positions)
Search visibility increased 8.9%, with 4 first-page rankings
Bounce rate reduced by 48.08%, showing stronger engagement
Social Media:
Instagram reach grew by +137% in September
Instagram impressions rose +85%, with 12,263 total
Facebook organic reach increased by +662% in August
Engagement rates regularly hit 8–13% on top-performing posts
Most effective content: behind-the-scenes reels, memes, and “pack” culture
Created a reusable content bank tied to their team values and service approach
Does Social Media Really Help Custom Home Builders?
Yes — especially when paired with strategic SEO.
In luxury construction, trust and storytelling are key. Social media creates the human connection, while SEO ensures you’re found by serious buyers. Petra’s content strategy drove reach and helped them rank for high-value local keywords — without paid ads.
