The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Fractional CMO
  • News + Resources
  • Contact

Case Study: NoCO Custom Homes — SEO & Strategy for a Legacy Luxury Builder

NoCO Custom Homes is a long-established, luxury home builder based in Northern Colorado. Over the course of a 5+ year relationship, The Mina Company helped elevate their online presence through SEO, content strategy, blog creation, digital ads, and monthly strategic planning. Together, we built more than rankings — we built momentum.

The Challenge

MINA'S FOCUS -

When we began working with NoCO, their brand was strong offline — but they lacked clear SEO structure, targeted content, and consistent digital reporting. Over the years, the need shifted from visibility to differentiation in a competitive Northern Colorado market, as well as generating leads aligned with their elevated offerings.

Our Strategy

Over five years, our role evolved from execution to strategic advisory. We helped NoCO:

  • Optimize their website for local and luxury builder SEO

  • Develop a blog and content calendar aligned with search intent and high-value design topics

  • Launch and refine Google + Meta Ads to generate leads

  • Provide regular website performance tracking and KPI alignment

  • Incorporate location-based keywords and on-page SEO

  • Track keyword movement, bounce rate, conversion rate, and search visibility month-over-month

481357552_3019211324913761_7106467241658996457_n
481990287_3026057834229110_8118930500240677276_n
Home builder team meeting around a conference table

THE IMPACT: Through consistent SEO, educational content, and strategic refinement, NoCO Custom Homes maintained a strong digital presence year after year. Our work helped them weather platform changes, adapt to new trends, and continue reaching high-end clients in an increasingly competitive market.

READY TO CHAT WITH OUR TEAM?

The Results

Website & SEO Growth

  • +14.6% increase in website users

  • Search visibility reached 24.08%, up 4.05% YoY

  • Bounce rate decreased by 8.48%, signaling stronger engagement

  • 8,990 organic search visits YTD

  • 65% of all traffic from organic search, showing strong SEO alignment

Content & Conversion :

  • Most visited blog topics:

    • Build the Home of Your Dreams

    • Custom Bathroom Features

    • Eco-Friendly Custom Homes

  • 42 conversions in one month with a 2.71% website conversion rate

Social & Paid Media

  • Reels and video content drove the highest engagement rates

  • Meta Ads averaged $135.02 per lead

  • Google Ads CTR of 7.4% and average cost per click of $2.61

How Long Does SEO Take to Work for Luxury Builders?

Long-term SEO is one of the best investments a custom builder can make.
With NoCO, we saw steady growth over time — not overnight. In luxury construction, buyers move slowly and research heavily. A consistent SEO strategy, paired with thoughtful content and lead tracking, helped this builder stay visible, competitive, and top-of-mind.

Learn more about our Services
The Mina Company team reviewing a project on a laptop
Mina Company team member smiling while working on a laptop

Follow us on the gram!

Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
•
Follow
Most businesses run their channels in silos. Ads over here, SEO over there, social doing its own thing. Nobody's connecting them. And a lot of the time they're not just disconnected, they're not that strategic to begin with. Both things hold you back. The real wins come when your channels are actually good and actually working together, all pointed at the same goal. Once they're connected, your numbers start making sense. You can finally see what's driving your leads instead of guessing between platforms that never agree. That's what we build for our clients. Want to see if yours are pulling in the same direction? Let's talk. Want to see if yours are pulling in the same direction? Let's talk. DM us or visit theminacompany.com
1 day ago
View on Instagram |
1/5
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
•
Follow
Everyone wants the top spot on Google. Our goal is to get you there, first page and ultimately the #1 spot, in the shortest amount of time possible. We'll be honest with you though: SEO is a long game and results take time. We tell clients to expect little movement in the first 3 months after setup, then slow, steady growth month over month, as long as you're keeping up with monthly maintenance. The clients who win at this treat it as a long game. That's exactly how we run it, and we've got the rankings to show for it. Curious where you stand today? Let's talk. DM us or visit theminacompany.com
5 days ago
View on Instagram |
2/5
Ep. 5 is out now: Do It Scared 🥋 Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed. It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing. If you're standing at the edge of a big scary next step right now, this one's for you. Listen wherever you listen to podcasts!
•
Follow
Ep. 5 is out now: Do It Scared 🥋 Erica gets into the part of growth nobody likes to talk about. Not the shiny goal, and not the moment you finally feel good at something, but the awkward middle where you're a beginner again, your inner voice is screaming at you to quit, and nothing is guaranteed. It starts with her seven-year-old melting down in the car before moving up to a harder jujitsu class, and turns into the thing every business owner needs to hear. The people who make it aren't the ones who felt ready. They're the ones who did it scared and stayed in the awkward middle long enough to find their footing. If you're standing at the edge of a big scary next step right now, this one's for you. Listen wherever you listen to podcasts!
6 days ago
View on Instagram |
3/5
Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
•
Follow
Read those two slides again. Same situations, two completely different responses. One side is protecting revenue. The other is protecting you, even when the honest answer costs us the upsell, the extra scope, or the deal itself. Open and honest communication is one of our core values, and this is what it actually looks like in practice. Not a line on our website, but the thing we choose in the moments where spinning it would be easier. Telling you what dipped. Telling you to cut what isn't working. Telling you when we might not be the right fit before you've signed anything. That kind of honesty is uncomfortable sometimes. It's also the only thing a real relationship can be built on. Which side has your marketing been on?
1 week ago
View on Instagram |
4/5
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
•
Follow
Research from the JPMorgan Chase Institute found that small business owners who use AI for admin work save about 6.8 hours a week. That's nearly a full workday, back in your hands, every week. Sounds great. So why isn't everyone doing it? Because most people who try get stuck. They download a tool, copy a few generic prompts, and it never quite fits how they actually work. Now you're fighting with it, redoing what it got wrong, tweaking the same prompt ten times. The thing that was supposed to save you time is quietly eating more of it. That's the part we handle. We build AI around your business, the right tools, prompts made for your industry, workflows that run on their own, and we make sure it actually sticks. Not a download link and good luck. A setup that keeps giving that time back long after we're done. What would you do with an extra day a week? Let's chat. theminacompany.com
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.