The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Intuitive Business Strategy
  • News + Resources
  • Contact

Case Study: NoCO Custom Homes — SEO & Strategy for a Legacy Luxury Builder

NoCO Custom Homes is a long-established, luxury home builder based in Northern Colorado. Over the course of a 5+ year relationship, The Mina Company helped elevate their online presence through SEO, content strategy, blog creation, digital ads, and monthly strategic planning. Together, we built more than rankings — we built momentum.

The Challenge

MINA'S FOCUS -

When we began working with NoCO, their brand was strong offline — but they lacked clear SEO structure, targeted content, and consistent digital reporting. Over the years, the need shifted from visibility to differentiation in a competitive Northern Colorado market, as well as generating leads aligned with their elevated offerings.

Our Strategy

Over five years, our role evolved from execution to strategic advisory. We helped NoCO:

  • Optimize their website for local and luxury builder SEO

  • Develop a blog and content calendar aligned with search intent and high-value design topics

  • Launch and refine Google + Meta Ads to generate leads

  • Provide regular website performance tracking and KPI alignment

  • Incorporate location-based keywords and on-page SEO

  • Track keyword movement, bounce rate, conversion rate, and search visibility month-over-month

481357552_3019211324913761_7106467241658996457_n
481990287_3026057834229110_8118930500240677276_n
Custom Home Builders

THE IMPACT: Through consistent SEO, educational content, and strategic refinement, NoCO Custom Homes maintained a strong digital presence year after year. Our work helped them weather platform changes, adapt to new trends, and continue reaching high-end clients in an increasingly competitive market.

READY TO CHAT WITH OUR TEAM?

The Results

Website & SEO Growth

  • +14.6% increase in website users

  • Search visibility reached 24.08%, up 4.05% YoY

  • Bounce rate decreased by 8.48%, signaling stronger engagement

  • 8,990 organic search visits YTD

  • 65% of all traffic from organic search, showing strong SEO alignment

Content & Conversion :

  • Most visited blog topics:

    • Build the Home of Your Dreams

    • Custom Bathroom Features

    • Eco-Friendly Custom Homes

  • 42 conversions in one month with a 2.71% website conversion rate

Social & Paid Media

  • Reels and video content drove the highest engagement rates

  • Meta Ads averaged $135.02 per lead

  • Google Ads CTR of 7.4% and average cost per click of $2.61

How Long Does SEO Take to Work for Luxury Builders?

Long-term SEO is one of the best investments a custom builder can make.
With NoCO, we saw steady growth over time — not overnight. In luxury construction, buyers move slowly and research heavily. A consistent SEO strategy, paired with thoughtful content and lead tracking, helped this builder stay visible, competitive, and top-of-mind.

Learn more about our Services
Mina2024-06084-Web

Follow us on the gram!

This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
•
Follow
This is the work that matters to me. Not just building businesses—but supporting the women behind them in creating something sustainable, clear, and aligned with how they want to operate. There’s still a gap in who is leading and who is being served. And closing that gap changes how businesses grow, communicate, and show up. That’s the lens behind everything we do at The Mina Company. Explore a more aligned approach to growth → theminacompany.com
18 hours ago
View on Instagram |
1/5
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
•
Follow
Your brand photos are not just for your website, they support everything your business touches. This recent shoot with Lighthouse Wholehealth was designed to reflect more than just their space. It was about capturing the experience they create for their clients—care, connection, and support. When visuals are done intentionally, they bring consistency to your marketing and make it easier for people to understand and trust your brand. This is something we guide our clients through regularly—because strong visuals aren’t an extra. They’re foundational. Visit theminacompany.com to learn more
4 days ago
View on Instagram |
2/5
Season 2 Ep. 1 out now! Listen everywhere you get your podcasts.
•
Follow
Season 2 Ep. 1 out now! Listen everywhere you get your podcasts.
6 days ago
View on Instagram |
3/5
Blogging is one of the most underutilized tools when it comes to long-term visibility. It’s not just about having content on your website—it’s about creating entry points for people to find you when they’re actively searching for what you offer. The businesses that see results from blogging aren’t the ones posting the most. They’re the ones posting strategically and consistently over time. If you want a blogging strategy that actually supports your visibility and growth, The Mina Company can help → theminacompany.com
Blogging is one of the most underutilized tools when it comes to long-term visibility. It’s not just about having content on your website—it’s about creating entry points for people to find you when they’re actively searching for what you offer. The businesses that see results from blogging aren’t the ones posting the most. They’re the ones posting strategically and consistently over time. If you want a blogging strategy that actually supports your visibility and growth, The Mina Company can help → theminacompany.com
Blogging is one of the most underutilized tools when it comes to long-term visibility. It’s not just about having content on your website—it’s about creating entry points for people to find you when they’re actively searching for what you offer. The businesses that see results from blogging aren’t the ones posting the most. They’re the ones posting strategically and consistently over time. If you want a blogging strategy that actually supports your visibility and growth, The Mina Company can help → theminacompany.com
•
Follow
Blogging is one of the most underutilized tools when it comes to long-term visibility. It’s not just about having content on your website—it’s about creating entry points for people to find you when they’re actively searching for what you offer. The businesses that see results from blogging aren’t the ones posting the most. They’re the ones posting strategically and consistently over time. If you want a blogging strategy that actually supports your visibility and growth, The Mina Company can help → theminacompany.com
7 days ago
View on Instagram |
4/5
Seven years of building something that didn’t fully exist yet, but I knew it could. What started as marketing services has grown into something much more intentional. Strategy, clarity, and helping business owners understand what actually works. There have been seasons where things felt aligned and seasons where I had to completely rethink what this business was becoming. Both mattered. The Mina Company has never been about doing more marketing. It’s about doing the right marketing in a way that actually supports the business behind it. I’m incredibly grateful for every client who has trusted me in that process. Seven years in, and still growing!! 🥳 Be a part of the next 7 years → theminacompany.com
•
Follow
Seven years of building something that didn’t fully exist yet, but I knew it could. What started as marketing services has grown into something much more intentional. Strategy, clarity, and helping business owners understand what actually works. There have been seasons where things felt aligned and seasons where I had to completely rethink what this business was becoming. Both mattered. The Mina Company has never been about doing more marketing. It’s about doing the right marketing in a way that actually supports the business behind it. I’m incredibly grateful for every client who has trusted me in that process. Seven years in, and still growing!! 🥳 Be a part of the next 7 years → theminacompany.com
2 weeks ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.