The Mina Company

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Case Study: NoCO Custom Homes — SEO & Strategy for a Legacy Luxury Builder

NoCO Custom Homes is a long-established, luxury home builder based in Northern Colorado. Over the course of a 5+ year relationship, The Mina Company helped elevate their online presence through SEO, content strategy, blog creation, digital ads, and monthly strategic planning. Together, we built more than rankings — we built momentum.

The Challenge

MINA'S FOCUS -

When we began working with NoCO, their brand was strong offline — but they lacked clear SEO structure, targeted content, and consistent digital reporting. Over the years, the need shifted from visibility to differentiation in a competitive Northern Colorado market, as well as generating leads aligned with their elevated offerings.

Our Strategy

Over five years, our role evolved from execution to strategic advisory. We helped NoCO:

  • Optimize their website for local and luxury builder SEO

  • Develop a blog and content calendar aligned with search intent and high-value design topics

  • Launch and refine Google + Meta Ads to generate leads

  • Provide regular website performance tracking and KPI alignment

  • Incorporate location-based keywords and on-page SEO

  • Track keyword movement, bounce rate, conversion rate, and search visibility month-over-month

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Home builder team meeting around a conference table

THE IMPACT: Through consistent SEO, educational content, and strategic refinement, NoCO Custom Homes maintained a strong digital presence year after year. Our work helped them weather platform changes, adapt to new trends, and continue reaching high-end clients in an increasingly competitive market.

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The Results

Website & SEO Growth

  • +14.6% increase in website users

  • Search visibility reached 24.08%, up 4.05% YoY

  • Bounce rate decreased by 8.48%, signaling stronger engagement

  • 8,990 organic search visits YTD

  • 65% of all traffic from organic search, showing strong SEO alignment

Content & Conversion :

  • Most visited blog topics:

    • Build the Home of Your Dreams

    • Custom Bathroom Features

    • Eco-Friendly Custom Homes

  • 42 conversions in one month with a 2.71% website conversion rate

Social & Paid Media

  • Reels and video content drove the highest engagement rates

  • Meta Ads averaged $135.02 per lead

  • Google Ads CTR of 7.4% and average cost per click of $2.61

How Long Does SEO Take to Work for Luxury Builders?

Long-term SEO is one of the best investments a custom builder can make.
With NoCO, we saw steady growth over time — not overnight. In luxury construction, buyers move slowly and research heavily. A consistent SEO strategy, paired with thoughtful content and lead tracking, helped this builder stay visible, competitive, and top-of-mind.

Learn more about our Services
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Ep. 3 is out now! I Don't Want a Business That Needs Me. Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today. New episodes every Wednesday. Follow so you don't miss what's next. Link in bio!
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Ep. 3 is out now! I Don't Want a Business That Needs Me. Most of us build our businesses like we're strapped into a roller coaster we can never get off. I've spent almost eight years building the opposite, a business that can run without me. In this episode I get into how I started Mina nine months pregnant after losing my job and while my mom was fighting cancer, the burnout that led me to half step away and take another job in 2022, and what it actually looks like to grow something without making it another child that needs you. Plus why I think women drastically underuse AI in our businesses, and the one prompt I'd tell you to run today. New episodes every Wednesday. Follow so you don't miss what's next. Link in bio!
8 hours ago
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Ep. 2 is out now: The World of AI 🙅‍♀️ Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it. This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more. Listen anywhere you listen to podcasts.
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Ep. 2 is out now: The World of AI 🙅‍♀️ Erica sheds light on the gap between the number of female business owners and revenue growth. She believes women aren't just underutilizing AI in their businesses, they could be dreaming bigger because of it. This episode gets into how Erica has used AI to grow her business into the top 4% revenue of female-owned businesses, in a way that gives her time back to live life with her family instead of taking on more and more. Listen anywhere you listen to podcasts.
23 hours ago
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2/5
Ep. 2 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
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Ep. 2 is out now! Avoiding the Hard 🙅‍♀️ Over my 14th anniversary dinner, I caught myself saying I just didn't want any more hard. And then spent two days realizing how much energy I've wasted trying to dodge the hard things instead of trusting I can get through them. This episode gets into grief, the anxiety that shows up even when life is good, the versions of yourself that still have a voice in your head, and learning to be the one who steps up for yourself. Business, motherhood, money, grief, the messy middle of all of it. New episodes every Wednesday. Follow so you don't miss what's next.
7 days ago
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We stopped making our clients choose. Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both. So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours. And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for. Lets chat about what working with The Mina Company can look like for you theminacompany.com
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We stopped making our clients choose. Growing businesses get handed the same either/or: a fractional CMO to lead the team you already have, or an agency to run things for you. But an agency often works on its own track, separate from your people. And most small businesses can't afford both. So we built Mina to be both. You get the strategic ownership of a CMO backed by a team to execute it. Already have marketing help? We lead them and bring the direction they've been missing. Need more hands? We bring ours. And it flexes. Full team in your busy season, a lighter touch in the lull. Month to month, so you never pay for more than the moment calls for. Lets chat about what working with The Mina Company can look like for you theminacompany.com
1 week ago
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4/5
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
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Some client relationships go all the way back. @lightcenterinc is one of them. They were one of our very first clients, and all these years later, they're still with us. The Light Center is a locally operated lighting company that knows lighting inside and out. They sell lamps, fixtures, outdoor lighting, ceiling fans, and even furniture and decor. So their website had to work as hard as they do. We built it to serve every kind of customer they have, with a live chat that connects visitors straight to their sales team, a smooth connection to their ecommerce platform, and a billing portal that makes life easier for their existing customers. They came to us with strong SEO already in place, and we made it stronger. These days we handle whatever they need, website updates, SEO, digital ads, and everything in between. This is what it looks like when a business and its marketing partner grow up together. Looking for a team to grow with you? DM us or reach out at theminacompany.com
1 week ago
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5/5
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