
While building your agency, I simply DO NOT believe in the masculine outlook that believes this is the time to work yourself to death.
As your business is growing – one thing is absolutely critical. This business must be built to support WHO you are.
It’s time to surround yourself with women who have been where you want to go. I know what it’s like to go from freelancer to launching a marketing agency, adding my first contractor, then adding the third and the fourth…creating systems along the way, budgeting, sales, and everything in between.
The real tricky part is doing it all while managing life – I’ve only ever worked about 20-25 hours per week; while also being a wife, a mother, and taking care of me along the way. I don’t believe pushing yourself to burnout is necessary in starting a business and I am here to show you how I did it.
This life is possible for you – you just need the blueprints and support to get you there.
COACHING DOORS ARE OPEN
breaking through

WHAT IS BREAKING THROUGH?
This 6-month intensive hybrid program is made for the ambitious solo-prenuer who is ready to ditch hustle for flow, to scale their business while creating an agency, and create a luxuriously spacious schedule, all while leading a legacy-minded business.
BREAKING THROUGH is all about giving you the same tools I developed after years of trial and error, tremendous $ spent on coaching and therapy, and 13 years worth of experience.
I know you want to grow your business & increase your impact, take back your time, stay in control of your mindset, AND show up fully in the moments that matter most!
This 1:1 coaching program tackles business & beyond because you’re more than just content creation and endless sales calls – you are needed by many, you need a life that allows you to LIVE beyond just the needs of your business.
BREAKING THROUGH to the next phase of life is possible, let me show you the way.
WHERE INTUITIVE STRATEGY MEETS INSPIRED ACTION
You don’t need another checklist, free download, or even another podcast for that matter (and I LOVE a good podcast!).
Lady, you need to start listening to yourself and understanding you own god-given talents.
I didn’t create The Mina Company by doing it all; I live in my lane.
I created my lane based upon my strengths and I staffed my team according to WHO I am – as a leader and as a woman.
The Breaking Through Method is all about understanding who YOU are as a leader, learning how to live in sync with your business and your feminine energy, creating a business to support your life and its many demands, and stepping into the leader you were meant to be.

I’m Erica
CEO, MARKETING STRATEGIST, & AGENCY GROWTH EXPERT obsessed with showing women how unstoppable they are with the right tools, systems, & personalized support.
I don’t believe in half-hearted coaching programs. I am truly showing you my path to success with every single document and training tool.
You will have EVERYTHING you need to launch and scale your marketing agency!
The Mina Company has been my dream since I was 8 years old. Back then, you could find me designing my first magazine from cut up articles and pictures, a glue stick and construction paper. I have always had an obsession about new and innovative areas of marketing.
Mina has allowed our wonderful team to create a company that puts humanity back into marketing, caring for clients and their needs above all else while also thriving on new and innovative ways to push the boundaries!
Are you a woman in marketing who is:
>> ready to tip the scales from freelancer to marketing agency owner
>> craving mentorship catered to YOU & your business
>> desiring collective support as much as individualized coaching
>> tired of the hustle & burnout cycles from working IN your business constantly
>> aware that your business systems need a major upgrade to get to the next level
>> ready to scale your revenue streams for legacy income
>> tired of ‘pushing through’
Listen, you’ve made it. You’ve launched, gone out and taken the first step into freelancing, broke out of the 9-5 grind; you are balancing motherhood, life, and entrepreneurship every single day. Your dreams are coming true but there is a constant sting of exhaustion and loneliness. Building your dreams does not have to take all of your energy & life.
You truly can have it all & I am here to show you how.
What’s Included:
6 month 1:1 coaching support with Erica for growth & expansion including recorded Zoom videos
3 roundtable group calls with our agency team to ask questions and strategize your sales and marketing efforts. Sometimes you just need more great minds – use my team!
Full Marketing Team Support [as needed] – As you start your journey growing your Marketing Agency, our team of photographers, website developers, social media gurus, copywriters, and digital ad creators are all available to help you. *This service is extra dependent on need and not included in the investment of the coaching program. But it’s a nice option 😉
Access to my full blueprint for marketing agency planning, budgeting, training, and scaling. You will receive ALL of our systems, spreadsheets, training documents, and internal documents that you can use in your business.
A full business audit and growth plan developed by Erica including leadership + personality tests, financial reviews, product offerings, and more.
One all-inclusive retreat to work with me in person in Fort Collins, CO, including 2 days of celebration, strategy, self-care, connection, meals, and so much more!
Access to The Mina Collective membership + all of our paid courses – use them for yourself or your team!
Unlimited Voxer coaching with Erica
Plus, more surprises along the way!



The In-Person Retreat
The Kick-Off Retreat was designed to get to know you, your strengths + weakness – together we will plan your business around them!
2 DAYS DEDICATED TO A DEEP DIVE ON YOUR BUSINESS, YOUR PATH TO GROWTH, + PAMPERING ALONG THE WAY!
Erica designed an experience that is all about pausing, celebrating who you are, and setting you up for expansive growth from the very beginning.
You will have two one-on-one days with Erica and you’ll meet with her agency team for additional support (and even marketing help if needed!)

Frequently Asked Questions
What is the time commitment like?
There will be four weekly 60-minute 1:1 calls each month. After each call, you will walk away with “action items” to work on before the next meeting, which could vary in time based on your needs and goals.
There are a ton of Coaching Programs to join these days – what makes yours different?
As a marketing agency owner herself, Erica, has lived through each stage of growing your freelance business to a successful marketing agency. She is a wife, mama, and lives a life that allows her tremendous time and money freedom. You’ll learn firsthand how she did it as she walks you through each step of the Break Through Method she curated herself!
What does feminine synergy have to do with running a business?
As a female, your hormones impact every aspect of your life – from mood to energy levels to what type of work is going to come easiest for you in any given moment. I teach you how to create a business in alignment with your cycle, combined with who you are as a leader and what your super skills are.
How does the Mina team support my business?
Our team is available to you throughout the coaching program. We have found that even the best marketers need a team to curate new ideas, bounce ideas off of, or to shine a light on opportunities they are missing.
For an additional fee, The Mina team is available to help with anything your business may need – think digital ads, website development, etc.
Can I really succeed as a marketing agency owner? I hate the limelight.
You are speaking my language. The essential part of crafting a team is understanding where you excel and where you don’t. There is absolutely no reason why you have to be in the limelight if that’s not your zone of genius. I will teach you how to create a business that works FOR you.
How many coaching clients does Erica take on at a time?
There will only be four spots available at any given time for 1:1 clients; one is already taken for fall 2022..
Is the retreat an added cost?
Everything at the retreat is included in the cost of the program, you just need to get yourself there!
I just started my business – am I too new to start coaching?
This program is for the entrepreneur who has launched their freelancing business & created consistent revenue of $50,000/year or more.
What’s the investment?
The keyword here is, investment. Remember, what you invest into your business, you will get back – plus, you’ll save yourself YEARS in headaches and time. Expect to invest over $10,000 for the entire program + retreat. Monthly payment plans are available.
What day/time are the calls?
All calls will be held on the same day/time each week, and this will be determined based on what’s best for you and Erica.my
Don't Miss My Latest + Greatest Advice on Launching an Agency -
The Breaking Through Podcast
Join me Owner + CEO, Erica Vander Sande, as I take you through the journey of owning a marketing agency.
>This podcast is for anyone launching a service based business and going from those early stages where it’s just you (wearing all the hats) to expansion of a full team, an exploding client list, the implementation of automation, and so much more!
We will chat about mindset, money and financial planning, networking, and all of the pivotal moments in my business so far. Join us!