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Welcome to

Breaking Through – A Marketing Agency Coaching Program
Erica, the owner of The Mina Company is passionate about coaching other Marketing Agency owners on how to become successful female business owners and marketing experts

Listen, you are a woman FIRST, then a CEO…not the other way around.

It’s time to surround yourself with women who have been where you want to go. I know what it’s like to go from freelancer to launching a marketing agency, adding my first contractor, then adding the third and the fourth…creating systems along the way, budgeting, sales, and everything in between.

The real tricky part is doing it all while managing life – working part-time, supporting a growing family, taking care of sick family members. I am here to tell you this life is possible – you just need the blueprints and support to get you there.

COACHING DOORS ARE OPEN
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breaking through

The Mina Company, a Fort Collins Advertising Agency provides customized marketing strategies, online marketing services, graphic design and SEO Marketing

WHAT IS BREAKING THROUGH?

This 6-month intensive hybrid program is made for the ambitious solo-prenuer who is ready to ditch hustle for flow, to scale their business while creating an agency, and create a luxuriously spacious schedule, all while leading a legacy-minded business.

 

BREAKING THROUGH is all about giving you the same tools I developed after years of trial and error, tremendous $ spent on coaching and therapy, and 13 years worth of experience.

I know you want to grow your business & increase your impact, take back your time, stay in control of your mindset, AND show up fully in the moments that matter most!

This 1:1 coaching program tackles business & beyond because you’re more than just content creation and endless sales calls – you are needed by many, you need a life that allows you to LIVE beyond just the needs of your business.​

BREAKING THROUGH to the next phase of life is possible, let me show you the way.

WHERE INTUITIVE STRATEGY MEETS INSPIRED ACTION

You don’t need another checklist, free download, or even another podcast for that matter (and I LOVE a good podcast!). 

Lady, you need to start listening to yourself and understanding you own god-given talents. 

I didn’t create The Mina Company by doing it all; I live in my lane. 

I created my lane based upon my strengths and I staffed my team according to WHO I am – as a leader and as a woman.

The Breaking Through Method is all about understanding who YOU are as a leader, learning how to live in sync with your business and your feminine energy, creating a business to support your life and its many demands, and stepping into the leader you were meant to be.

Book a Consultation
The owner of The Mina Company Boutique Marketing Agency, Northern Colorado experts in SEO, Social Media, and Responsive Web Design

I’m Erica

CEO, MARKETING STRATEGIST, & AGENCY GROWTH EXPERT obsessed with showing women how unstoppable they are with the right tools, systems, & personalized support.

I don’t believe in half-hearted coaching programs. I am truly showing you my path to success with every single document and training tool. 

You will have EVERYTHING you need to launch and scale your marketing agency!

The Mina Company has been my dream since I was 8 years old. Back then, you could find me designing my first magazine from cut up articles and pictures, a glue stick and construction paper. I have always had an obsession about new and innovative areas of marketing.

Mina has allowed our wonderful team to create a company that puts humanity back into marketing, caring for clients and their needs above all else while also thriving on new and innovative ways to push the boundaries!

Are you a woman in marketing who is: 

>> ready to tip the scales from freelancer to marketing agency owner?

>> craving mentorship catered to YOU & your business

>> desiring collective support as much as individualized coaching

>> tired of the hustle & burnout cycles from working IN your business constantly

>> aware that your business systems need a major upgrade to get to the next level

>> ready to scale your revenue streams for legacy income

>> tired of ‘pushing through’

Listen, you’ve made it. You’ve launched, gone out and taken the first step into freelancing, broke out of the 9-5 grind; you are balancing motherhood, life, and entrepreneurship every single day. Your dreams are coming true but there is a constant sting of exhaustion and loneliness. Building your dreams does not have to take all of your energy & life.

You truly can have it all & I am here to show you how.

What’s Included:

  • 6 month 1:1 coaching support with Erica for growth & expansion including recorded Zoom videos

  • 3 roundtable group calls with our agency team to ask questions and strategize your sales and marketing efforts. Sometimes you just need more great minds – use my team!

  • Full Marketing Team Support [as needed] – As you start your journey growing your Marketing Agency, our team of photographers, website developers, social media gurus, copywriters, and digital ad creators are all available to help you. *This service is extra dependent on need and not included in the investment of the coaching program. But it’s a nice option 😉

  • Access to my full blueprint for marketing agency planning, budgeting, training, and scaling. You will receive ALL of our systems, spreadsheets, training documents, and internal documents that you can use in your business.

  • A full business audit and growth plan developed by Erica including leadership + personality tests, financial reviews, product offerings, and more.

  • One all-inclusive retreat to work with me in person in Fort Collins, CO, including 2 days of celebration, strategy, self-care, connection, meals, and so much more!

  • Access to The Mina Collective membership + all of our paid courses – use them for yourself or your team!

  • Unlimited Voxer coaching with Erica

  • Plus, more surprises along the way! 

Book a Consultation
The Mina Company, a female owned advertising agency goes over their online marketing strategy or SEO Services
The Mina Company, a Northern Colorado Marketing Agency is a Virtual Social Media Manager, SEO Agency and Social Media Management Company
The Mina Company, a Fort Collins Advertising Agency provides customized marketing strategies, online marketing services, graphic design and SEO Marketing

The In-Person Retreat

The Kick-Off Retreat was designed to get to know you, your strengths + weakness – together we will plan your business around them!

2 DAYS DEDICATED TO A DEEP DIVE ON YOUR BUSINESS, YOUR PATH TO GROWTH, + PAMPERING ALONG THE WAY!

Erica designed an experience that is all about pausing, celebrating who you are, and setting you up for expansive growth from the very beginning.

You will have two one-on-one days with Erica and you’ll meet with her agency team for additional support (and even marketing help if needed!)

The Mina Company, a Fort Collins advertising agency is a Social Media Manager, local SEO company and Website Developer provides a retreat for coaching services and personalized marketing plans

Frequently Asked Questions​

What is the time commitment like?

There will be four weekly 60-minute 1:1 calls each month. After each call, you will walk away with “action items” to work on before the next meeting, which could vary in time based on your needs and goals.

There are a ton of Coaching Programs to join these days – what makes yours different?

As a marketing agency owner herself, Erica, has lived through each stage of growing your freelance business to a successful marketing agency. She is a wife, mama, and lives a life that allows her tremendous time and money freedom. You’ll learn firsthand how she did it as she walks you through each step of the Break Through Method she curated herself!

What does feminine synergy have to do with running a business?

As a female, your hormones impact every aspect of your life – from mood to energy levels to what type of work is going to come easiest for you in any given moment. I teach you how to create a business in alignment with your cycle, combined with who you are as a leader and what your super skills are.

How does the Mina team support my business?

Our team is available to you throughout the coaching program. We have found that even the best marketers need a team to curate new ideas, bounce ideas off of, or to shine a light on opportunities they are missing.

For an additional fee, The Mina team is available to help with anything your business may need – think digital ads, website development, etc.

Can I really succeed as a marketing agency owner? I hate the limelight.

You are speaking our language. The essential part of crafting a team is understanding where you excel and where you don’t. There is absolutely no reason why you have to be in the limelight if that’s not your zone of genius. We will teach you how to create a business that works FOR you.

How many coaching clients does Erica take on at a time?

There will only be four spots available at any given time for 1:1 clients.

Is the retreat an added cost?

Everything at the retreat is included in the cost of the program, you just need to get yourself there!

I just started my business – am I too new to start coaching?

This program is for the entrepreneur who has launched their freelancing business & created consistent revenue of $50,000/year or more.

What’s the investment?

The keyword here is, investment. Remember, what you invest into your business, you will get back – plus, you’ll save yourself YEARS in headaches and time. Expect to invest over $10,000 for the entire program + retreat. Monthly payment plans are available.

What day/time are the calls?

All calls will be held on the same day/time each week, and this will be determined based on what’s best for you and Erica.

Follow us on the gram!

Curious how we bring the ✨magic✨ together to create customized marketing strategies? Wonder no longer! 
In episode 4 of the Breaking Through podcast, we're walking through 2 real-life personality assessments to give you the inside scoop on how we interpret & utilize the results (in combination with cycle syncing!). 

Tune in to hear more! 🎙️
[Link in bio]
@theminacompany
theminacompany
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Curious how we bring the ✨magic✨ together to create customized marketing strategies? Wonder no longer! In episode 4 of the Breaking Through podcast, we're walking through 2 real-life personality assessments to give you the inside scoop on how we interpret & utilize the results (in combination with cycle syncing!). Tune in to hear more! 🎙️ [Link in bio]
5 days ago
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1/5
Sketchy marketing practice # 4 - purchasing pre-made blog posts! 💻
This is one that tends to make people scratch their heads - aren't blogs GOOD for SEO?? 🤔
Yes, blogging IS good for SEO, but there's a caveat - it's only really beneficial if you're posting original content. 😳
If you're purchasing pre-written blogs that are potentially also being posted on hundreds (or thousands!) of other websites, Google can flag this as "duplicate content" and sees it as potential spam! Not only that, but chances are these blogs are not written with YOUR ideal customer in mind, so they might not even be useful to your users if they're too generic or broad. 

Are there other marketing hacks you've heard of that seem too good to be true? Ask us and we'll let you know if they're up to snuff!
@theminacompany
theminacompany
•
Follow
Sketchy marketing practice # 4 - purchasing pre-made blog posts! 💻 This is one that tends to make people scratch their heads - aren't blogs GOOD for SEO?? 🤔 Yes, blogging IS good for SEO, but there's a caveat - it's only really beneficial if you're posting original content. 😳 If you're purchasing pre-written blogs that are potentially also being posted on hundreds (or thousands!) of other websites, Google can flag this as "duplicate content" and sees it as potential spam! Not only that, but chances are these blogs are not written with YOUR ideal customer in mind, so they might not even be useful to your users if they're too generic or broad. Are there other marketing hacks you've heard of that seem too good to be true? Ask us and we'll let you know if they're up to snuff!
5 days ago
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2/5
Sketchy marketing practice # 3: Mass-purchasing backlinks 🔗

Having backlinks (when other websites link to your website) is good for your website SEO, but only when they're from QUALITY websites! There are services out there where you can purchase backlinks in bulk, where links to your site will be added to hundreds or thousands of websites. If that sounds too good to be true, that's because it is 😜
The grand majority of the sites where these links are being put are from spammy, inauthentic websites whose sole purpose is to hold links for these types of services. Google is smarter than you might think; it can tell when your links are coming from poor sources, and in the long run having a high "spam score" in your links will DAMAGE your SEO! ☠️
When it comes to link building, slow and steady is the name of the game! Build quality links by guest blogging, getting articles published, and sharing content to other outlets.
@theminacompany
theminacompany
•
Follow
Sketchy marketing practice # 3: Mass-purchasing backlinks 🔗 Having backlinks (when other websites link to your website) is good for your website SEO, but only when they're from QUALITY websites! There are services out there where you can purchase backlinks in bulk, where links to your site will be added to hundreds or thousands of websites. If that sounds too good to be true, that's because it is 😜 The grand majority of the sites where these links are being put are from spammy, inauthentic websites whose sole purpose is to hold links for these types of services. Google is smarter than you might think; it can tell when your links are coming from poor sources, and in the long run having a high "spam score" in your links will DAMAGE your SEO! ☠️ When it comes to link building, slow and steady is the name of the game! Build quality links by guest blogging, getting articles published, and sharing content to other outlets.
6 days ago
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3/5
Sketchy marketing practice # 2: Playing the follow/unfollow game ❤️ ➡️ 💔

Don't get us wrong, following other businesses and individuals on social media is great! However, you should only be following people for the right reasons (to engage, grow, learn, and share) and not simply as a means to grow your own follower count and then ditch them afterward. 

In fact, this can actually HURT your social media profiles in a few ways:
1. Following/unfollowing too many accounts in a short amount of time makes social media platforms think you're a bot and may lead to your account being restricted, blocked, or even deleted 😱
2. Gaining new followers is only beneficial if they interact with your content; if you're obtaining followers just for the sake of a higher follower count, it will impact your engagement. 
3. You can alienate and burn bridges with potential customers - if someone sees that you follow them, they decide to follow you back, and then a week later they see that you're not following them anymore...do you think that makes them want to become a client of yours? (Hint: not really!)

What's another sketchy marketing practice you've heard about?
@theminacompany
theminacompany
•
Follow
Sketchy marketing practice # 2: Playing the follow/unfollow game ❤️ ➡️ 💔 Don't get us wrong, following other businesses and individuals on social media is great! However, you should only be following people for the right reasons (to engage, grow, learn, and share) and not simply as a means to grow your own follower count and then ditch them afterward. In fact, this can actually HURT your social media profiles in a few ways: 1. Following/unfollowing too many accounts in a short amount of time makes social media platforms think you're a bot and may lead to your account being restricted, blocked, or even deleted 😱 2. Gaining new followers is only beneficial if they interact with your content; if you're obtaining followers just for the sake of a higher follower count, it will impact your engagement. 3. You can alienate and burn bridges with potential customers - if someone sees that you follow them, they decide to follow you back, and then a week later they see that you're not following them anymore...do you think that makes them want to become a client of yours? (Hint: not really!) What's another sketchy marketing practice you've heard about?
7 days ago
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4/5
There are some SKETCHY practices in the marketing world that we aren't exactly on board with 🙈 
This week we're diving into all the *iffy* forms of marketing that might seem like quick fixes and hacks, but ultimately can DAMAGE your marketing, business, and reputation in the long run. 

First up: purchasing followers 🤑
While having 5,000 might *seem* like it's better than having 500, that's not true when those extra 4,500 aren't real people who are actually interested in your business. Engagement is the name of the game when it comes to social media, not only because that's how you turn followers into customers but also because that's how the social media algorithms work to prioritize your content! 
If you have 5,000 followers but only a small handful of likes, comments, or shares on your posts, that's a cue to the social media gods that your content isn't all that great...which isn't necessarily true! 

Put simply, you want REAL followers, not a bunch of bots who just add to your follower count 🤖
@theminacompany
theminacompany
•
Follow
There are some SKETCHY practices in the marketing world that we aren't exactly on board with 🙈 This week we're diving into all the *iffy* forms of marketing that might seem like quick fixes and hacks, but ultimately can DAMAGE your marketing, business, and reputation in the long run. First up: purchasing followers 🤑 While having 5,000 might *seem* like it's better than having 500, that's not true when those extra 4,500 aren't real people who are actually interested in your business. Engagement is the name of the game when it comes to social media, not only because that's how you turn followers into customers but also because that's how the social media algorithms work to prioritize your content! If you have 5,000 followers but only a small handful of likes, comments, or shares on your posts, that's a cue to the social media gods that your content isn't all that great...which isn't necessarily true! Put simply, you want REAL followers, not a bunch of bots who just add to your follower count 🤖
1 week ago
View on Instagram |
5/5
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