Case Study: Inside Health — Full-Funnel Marketing for a Functional Medicine Clinic
Building a Brand That Works as Hard as Their Team
The Challenge
MINA'S FOCUS -
Inside Health, a functional medicine clinic in Loveland, Colorado, worked with The Mina Company for over three years. Throughout that time, we served as their full-service marketing team — supporting everything from SEO and digital ads to email, social media, strategy, website updates, and photography. This long-term partnership helped Inside Health grow both online and in-person, with consistent traffic, visibility, and patient leads.
The Challenge: As a clinic offering Nutrition Response Testing and holistic care, Inside Health needed to reach local audiences who were already searching for functional medicine — but didn’t know what it was called. The brand had great in-person momentum, but their digital strategy needed to support their unique model of care while creating opportunities for discovery and education online.
Our Strategy
Over the years, our work with Inside Health focused on both foundational marketing and strategic refinement:
SEO optimization across all website pages and blog content
Google Ads campaigns targeting services like Nutrition Response Testing & DOT physicals
Ongoing social media management and campaign storytelling
Monthly email newsletters and promotions
Website content updates and service positioning
Professional brand photography and team features
Regular marketing strategy meetings with leadership
THE IMPACT: Inside Health’s long-term growth was supported by a marketing engine that worked across platforms — from the front page of Google to the inboxes of their loyal audience. Their service pages converted, their brand felt personal and polished, and their ads captured new leads who were actively searching for functional care.
The Results
Website & Search Visibility
Averaged 700–850 monthly website users
Search visibility reached as high as 4.49% in early 2022 — beating key competitors in local rankings
Ranked #1 on Google for keywords like:
inside health loveland
nutrition response testing Colorado
pediatric chiropractor Loveland
Maintained a Domain Authority of 22 with over 1,300+ inbound links
Ads and Engagement:
Google Ads CTR improved to 2.16% with optimized landing pages
Most common searches: DOT physical near me, nutrition testing Colorado
Social media impressions peaked at 30,000+ in one month
Instagram engagement rates ranged from 7%–21% across seasonal posts and campaigns
What’s the Best Way to Market a Functional Medicine Practice?
Meet people where they’re already searching.
SEO, Google Ads, and educational content are especially effective for practices like Inside Health. We help wellness brands reach ideal clients by pairing intuitive messaging with data-backed digital strategy.
