Case Study: The Elgin Doula — Helping a Niche Brand Get Seen, Found & Booked
Building Visibility for a Birth & Lactation Team Rooted in Faith and Compassion
The Challenge
ABOUT The Elgin Doula
The Elgin Doula is a Christian birth and postpartum support practice offering doula care, lactation consulting, and prenatal education in the Chicago area. When they partnered with The Mina Company in early 2025, they were ready to be seen by more families — but needed help getting found online, optimizing their traffic, and turning visits into inquiries.
The Challenge: With a beautiful brand and a heart-centered mission, The Elgin Doula had all the right pieces — but not enough visibility. Their Google presence was minimal, conversion tracking wasn’t yet reliable, and paid traffic wasn’t converting consistently. Our role was to create a clear foundation for growth: visibility, clarity, and results.
Our Strategy
We focused on setting up scalable marketing systems that could grow with the practice:
Launched and managed Google Ads + Meta Ads for both awareness and leads
Implemented SEO maintenance to build search visibility and rankings
Provided blog optimization and topic strategy (AI-assisted content for birth topics)
Resolved tracking issues and implemented form conversion setup
Delivered monthly reporting, campaign adjustments, and education
THE IMPACT: With a clear SEO foundation and ads that drive results, The Elgin Doula now has the tools to grow confidently — without guessing. Their website performs stronger, their content supports their mission, and they’ve built a system that reflects both their faith and their professionalism.
The Results
Website & SEO
Search visibility increased by +19.58% within the first month
44 keywords ranking on page 1 of Google, including:
high-risk pregnancy doula support
Christian doula Elgin
Bradley method classes Chicago
Top pages included:
High-Risk Pregnancy Doulas
Doula Practice Overview
Prenatal Coaching Services
Bounce rate dropped 8–12% after page optimization
Ads & Conversions:
Google Ads click-through rates (CTR) between 1.78–2.36%
Meta Ads reach: 14,000+ with 5,700+ landing page views
Cost-per-click as low as $1.94, well below industry average
“The Elgin Doula had a beautiful brand — we helped it get in front of the right families and start booking more consistently online.”
Do Doula Practices Really Benefit from Google Ads + SEO?
Yes — especially in competitive local markets.
Most families search online for doula care, childbirth classes, and lactation support — often without knowing what to look for. We helped The Elgin Doula show up on Google, reduce ad spend waste, and speak directly to the clients who value faith-based, full-spectrum birth care. With SEO and ads working together, they built visibility and trust at the same time.
