The Mina Company

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Case Study: The Elgin Doula — Helping a Niche Brand Get Seen, Found & Booked

Building Visibility for a Birth & Lactation Team Rooted in Faith and Compassion

The Challenge

ABOUT The Elgin Doula

The Elgin Doula is a Christian birth and postpartum support practice offering doula care, lactation consulting, and prenatal education in the Chicago area. When they partnered with The Mina Company in early 2025, they were ready to be seen by more families — but needed help getting found online, optimizing their traffic, and turning visits into inquiries.

The Challenge: With a beautiful brand and a heart-centered mission, The Elgin Doula had all the right pieces — but not enough visibility. Their Google presence was minimal, conversion tracking wasn’t yet reliable, and paid traffic wasn’t converting consistently. Our role was to create a clear foundation for growth: visibility, clarity, and results.

 

Our Strategy

We focused on setting up scalable marketing systems that could grow with the practice:

  • Launched and managed Google Ads + Meta Ads for both awareness and leads

  • Implemented SEO maintenance to build search visibility and rankings

  • Provided blog optimization and topic strategy (AI-assisted content for birth topics)

  • Resolved tracking issues and implemented form conversion setup

  • Delivered monthly reporting, campaign adjustments, and education

THE IMPACT: With a clear SEO foundation and ads that drive results, The Elgin Doula now has the tools to grow confidently — without guessing. Their website performs stronger, their content supports their mission, and they’ve built a system that reflects both their faith and their professionalism.

READY TO CHAT WITH OUR TEAM?

The Results

Website & SEO

  • Search visibility increased by +19.58% within the first month

  • 44 keywords ranking on page 1 of Google, including:

    • high-risk pregnancy doula support

    • Christian doula Elgin

    • Bradley method classes Chicago

  • Top pages included:

    • High-Risk Pregnancy Doulas

    • Doula Practice Overview

    • Prenatal Coaching Services

  • Bounce rate dropped 8–12% after page optimization

Ads & Conversions:

  • Google Ads click-through rates (CTR) between 1.78–2.36%

  • Meta Ads reach: 14,000+ with 5,700+ landing page views

  • Cost-per-click as low as $1.94, well below industry average

“The Elgin Doula had a beautiful brand — we helped it get in front of the right families and start booking more consistently online.”

Do Doula Practices Really Benefit from Google Ads + SEO?

Yes — especially in competitive local markets.
Most families search online for doula care, childbirth classes, and lactation support — often without knowing what to look for. We helped The Elgin Doula show up on Google, reduce ad spend waste, and speak directly to the clients who value faith-based, full-spectrum birth care. With SEO and ads working together, they built visibility and trust at the same time.

Learn more about our Services
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We’ve been deep in the work lately. Building websites that convert. Elevating brands to match the level of expertise behind them. Making thoughtful refinements that create steady, sustainable momentum. This is what happens when strategy, capacity, and growth goals are aligned from the start. If you’re ready for clarity in your next phase of growth, let’s start the conversation. #MarketingStrategy #WomenOwnedAgency #AlignedGrowth #StrategicExecution #TheMinaCompany
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We’ve been deep in the work lately. Building websites that convert. Elevating brands to match the level of expertise behind them. Making thoughtful refinements that create steady, sustainable momentum. This is what happens when strategy, capacity, and growth goals are aligned from the start. If you’re ready for clarity in your next phase of growth, let’s start the conversation. #MarketingStrategy #WomenOwnedAgency #AlignedGrowth #StrategicExecution #TheMinaCompany
5 days ago
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We’ve been working with Elite Fractional Collective on a new brand identity, website, and social launch strategy, and we’re excited to share it. Elite Fractional connects businesses with experienced fractional professionals across leadership roles, giving companies access to high-level expertise without traditional hiring. From brand identity to website development to launch strategy, this project was designed to help the Collective grow with clarity and credibility from day one. If you're a fractional interested in more visit @elitefractionalcollective #FractionalLeadership #ModernBusiness #WomenInLeadership #BusinessStrategy #TheMinaCompany
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We’ve been working with Elite Fractional Collective on a new brand identity, website, and social launch strategy, and we’re excited to share it. Elite Fractional connects businesses with experienced fractional professionals across leadership roles, giving companies access to high-level expertise without traditional hiring. From brand identity to website development to launch strategy, this project was designed to help the Collective grow with clarity and credibility from day one. If you're a fractional interested in more visit @elitefractionalcollective #FractionalLeadership #ModernBusiness #WomenInLeadership #BusinessStrategy #TheMinaCompany
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The best brands don’t just look good. They remove friction at every step. We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum. Because when you’re building a financial brand, trust isn’t optional. It’s everything. We simplified complex financial conversations without watering them down. We built structure that guides instead of overwhelms. We created messaging that feels human but authoritative. And we developed ad campaigns designed to convert — not just generate traffic. Strategic brand identity. Clear positioning. Conversion-focused website flow. Paid ads aligned with the customer journey. Because clarity builds confidence. And confident clients take action. Strategy first. Always. If your website feels unclear, it’s rarely a design issue. It’s a positioning and strategy issue. And yes — we can help with that. #WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
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The best brands don’t just look good. They remove friction at every step. We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum. Because when you’re building a financial brand, trust isn’t optional. It’s everything. We simplified complex financial conversations without watering them down. We built structure that guides instead of overwhelms. We created messaging that feels human but authoritative. And we developed ad campaigns designed to convert — not just generate traffic. Strategic brand identity. Clear positioning. Conversion-focused website flow. Paid ads aligned with the customer journey. Because clarity builds confidence. And confident clients take action. Strategy first. Always. If your website feels unclear, it’s rarely a design issue. It’s a positioning and strategy issue. And yes — we can help with that. #WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
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There’s a difference between having a brand… and having a brand that matches the level you operate at. With Jo Leda Martin, this wasn’t just a quick website. It was a full brand alignment. We partnered on: • Brand strategy and refined positioning • Logo and visual identity • A custom photo shoot to capture her presence and depth • A fully rebuilt, SEO-optimized website • Google Ads structured for the right-fit clients • Print materials that carry the same executive clarity offline Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both. This wasn’t about aesthetics. It was about alignment. Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide. And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better. When your brand matches your expertise, everything feels cleaner. Your messaging sharpens. Your confidence increases. Your clients feel it immediately. If your brand has outgrown your website, it might be time for alignment. Let’s talk. #BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
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There’s a difference between having a brand… and having a brand that matches the level you operate at. With Jo Leda Martin, this wasn’t just a quick website. It was a full brand alignment. We partnered on: • Brand strategy and refined positioning • Logo and visual identity • A custom photo shoot to capture her presence and depth • A fully rebuilt, SEO-optimized website • Google Ads structured for the right-fit clients • Print materials that carry the same executive clarity offline Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both. This wasn’t about aesthetics. It was about alignment. Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide. And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better. When your brand matches your expertise, everything feels cleaner. Your messaging sharpens. Your confidence increases. Your clients feel it immediately. If your brand has outgrown your website, it might be time for alignment. Let’s talk. #BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
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There’s a difference between having a brand… and having a brand that matches the level you operate at. With Jo Leda Martin, this wasn’t just a quick website. It was a full brand alignment. We partnered on: • Brand strategy and refined positioning • Logo and visual identity • A custom photo shoot to capture her presence and depth • A fully rebuilt, SEO-optimized website • Google Ads structured for the right-fit clients • Print materials that carry the same executive clarity offline Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both. This wasn’t about aesthetics. It was about alignment. Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide. And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better. When your brand matches your expertise, everything feels cleaner. Your messaging sharpens. Your confidence increases. Your clients feel it immediately. If your brand has outgrown your website, it might be time for alignment. Let’s talk. #BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
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4/5
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention. #MarketingStrategy #WomenInDentistry #MembershipMarketing #BusinessSystems #SustainableGrowth #StrategyOverHustle
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Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention. #MarketingStrategy #WomenInDentistry #MembershipMarketing #BusinessSystems #SustainableGrowth #StrategyOverHustle
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