The Mina Company

  • Who We Are
    • About
  • Services
    • At a Glance
    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
    • Social Media
    • Website Development
  • Industries We Serve
    • Home Builders & Trades
    • Service-Based Businesses
    • Chiropractic
    • Wellness & Therapy
    • Birth & Perinatal
    • Coaches & Memberships
  • Intuitive Business Strategy
  • News + Resources
  • Contact
Business Development

Feel Confident in Your Business Finances

March 30, 2023

As a service-based business, scaling up from remote work to an office space or adding team members and learning how to budget for it all can feel daunting, to say the least!

I’ve learned so many lessons along the way in entrepreneurship and made some mistakes that I want to help YOU avoid! Today, we’re diving into why financials matter and discussing some practical tips on how to take charge of your finances and feel confident in growing your business. 

small business finances tips

Tip 1: How you price yourself is dependent on your mindset, so there are some big questions you need to ask yourself; What’s the big vision for your business? Do you still see it being around in 10 years? It’s tough to do, but you have to price yourself now to prepare for your big dreams. When you have an idea of where you’re going, it gives you a much better roadmap of how to get there. 

Tip 2: You have to understand your finances; sticking your head in the sand won’t help you (in fact, it’ll most likely hurt you in the long run!). Stop guessing whether you can afford something and start writing checks for your growth in confidence. How do you get started in this? Seek out professional help! Find people who can help you get ahold of your finances and create budgets & financial forecasts. 

Tip 3: Make a list of all of the expenses in your business – subscriptions, marketing materials, ad spend, etc. to determine what your overhead is at different rates.

Next, create a list of what it costs to have clients – proposal softwares, email systems, etc. that you only have because you have clients. 

The overall cost of these expenses should be 30% of your pricing apiece; this is what we call the “Rule of Thirds:” overhead, COGS, & income (including taxes & savings) should each get ⅓ of your total revenue. 

None of us are taught this, which can make it tricky to figure out! But you’re not in this alone; listen in, reach out for help, and watch your business soar. 

Tune in now!
Share

You May Also Like

The Essential Business Forecast Guide

February 25, 2022

A Wild & Crazy Journey into Entrepreneurship

July 28, 2022

How to Thrive in Your Business through Cycle Mapping

August 3, 2022

Using Personality Evaluations to Optimize Your Workflow, Staff, & Clients

August 10, 2022
Previous Post
The Radical Power of Rest
Next Post
Money Mindset & Manifestation

Follow us on the gram!

The best brands don’t just look good. They remove friction at every step.

We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum.

Because when you’re building a financial brand, trust isn’t optional. It’s everything.

We simplified complex financial conversations without watering them down.
We built structure that guides instead of overwhelms.
We created messaging that feels human but authoritative.
And we developed ad campaigns designed to convert — not just generate traffic.

Strategic brand identity.
Clear positioning.
Conversion-focused website flow.
Paid ads aligned with the customer journey.

Because clarity builds confidence.
And confident clients take action.

Strategy first. Always.

If your website feels unclear, it’s rarely a design issue.
It’s a positioning and strategy issue.

And yes — we can help with that.

#WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
•
Follow
The best brands don’t just look good. They remove friction at every step. We partnered with The Financial Edit from the ground up - creating a new logo, a strategic website, and conversion-focused ads designed to help her launch with clarity and momentum. Because when you’re building a financial brand, trust isn’t optional. It’s everything. We simplified complex financial conversations without watering them down. We built structure that guides instead of overwhelms. We created messaging that feels human but authoritative. And we developed ad campaigns designed to convert — not just generate traffic. Strategic brand identity. Clear positioning. Conversion-focused website flow. Paid ads aligned with the customer journey. Because clarity builds confidence. And confident clients take action. Strategy first. Always. If your website feels unclear, it’s rarely a design issue. It’s a positioning and strategy issue. And yes — we can help with that. #WebsiteStrategy #FinancialBrands #ConversionDesign #StrategicMarketing #TheMinaCompany
2 days ago
View on Instagram |
1/5
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
•
Follow
There’s a difference between having a brand… and having a brand that matches the level you operate at. With Jo Leda Martin, this wasn’t just a quick website. It was a full brand alignment. We partnered on: • Brand strategy and refined positioning • Logo and visual identity • A custom photo shoot to capture her presence and depth • A fully rebuilt, SEO-optimized website • Google Ads structured for the right-fit clients • Print materials that carry the same executive clarity offline Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both. This wasn’t about aesthetics. It was about alignment. Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide. And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better. When your brand matches your expertise, everything feels cleaner. Your messaging sharpens. Your confidence increases. Your clients feel it immediately. If your brand has outgrown your website, it might be time for alignment. Let’s talk. #BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
1 week ago
View on Instagram |
2/5
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention.

#MarketingStrategy #WomenInDentistry #MembershipMarketing
#BusinessSystems #SustainableGrowth #StrategyOverHustle
•
Follow
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention. #MarketingStrategy #WomenInDentistry #MembershipMarketing #BusinessSystems #SustainableGrowth #StrategyOverHustle
1 month ago
View on Instagram |
3/5
We are incredibly proud of the work The Matthews House accomplished in 2025. Through thoughtful fundraising, deep community partnerships, and an unwavering commitment to local youth and families, their efforts created real, tangible impact. Not just numbers on a page, but real support and stability for young people and families in our community.

With strong momentum behind them and a grounded vision ahead, The Matthews House is entering the new year with intention, clarity, and care for both the people they serve and the people who make the work possible.

It is an honor to support organizations that lead with purpose and plan for impact that lasts well beyond a single season.

#TheMatthewsHouse #NonprofitMarketing #CommunityImpact #TheMinaCompany
•
Follow
We are incredibly proud of the work The Matthews House accomplished in 2025. Through thoughtful fundraising, deep community partnerships, and an unwavering commitment to local youth and families, their efforts created real, tangible impact. Not just numbers on a page, but real support and stability for young people and families in our community. With strong momentum behind them and a grounded vision ahead, The Matthews House is entering the new year with intention, clarity, and care for both the people they serve and the people who make the work possible. It is an honor to support organizations that lead with purpose and plan for impact that lasts well beyond a single season. #TheMatthewsHouse #NonprofitMarketing #CommunityImpact #TheMinaCompany
1 month ago
View on Instagram |
4/5
Community-centered work will always matter to us. We were honored to be part of the NoCO Pledge campaign that launched at the NoCo Foundation’s 50th anniversary event! The NoCo Pledge is a powerful movement to give back, uplift, and leave the world better than we found it. Projects like this remind us that marketing can bring people together when done with care.

#ILoveNoCo #NoCOFoundation #NorthernColorado #CommunityImpact #PurposeDrivenMarketing #LocalLove
•
Follow
Community-centered work will always matter to us. We were honored to be part of the NoCO Pledge campaign that launched at the NoCo Foundation’s 50th anniversary event! The NoCo Pledge is a powerful movement to give back, uplift, and leave the world better than we found it. Projects like this remind us that marketing can bring people together when done with care. #ILoveNoCo #NoCOFoundation #NorthernColorado #CommunityImpact #PurposeDrivenMarketing #LocalLove
1 month ago
View on Instagram |
5/5
@TheMinaCompany

Copyright © 2026 The Mina Company. All Rights Reserved.Site Powered by Pix & Hue.