Monthly Fractional CMO Consulting for Small Businesses
SENIOR MARKETING STRATEGY, WITHOUT A FULL-TIME HIRE
Not every business needs, or can afford, a full-time Chief Marketing Officer. Our monthly Fractional CMO consulting gives you senior marketing strategy from The Mina Company, a 100% female-owned marketing agency in Fort Collins, Colorado, so you and your team know exactly what to focus on each month.
It’s one of the ways you can work with our Fractional CMO team.
Clear marketing direction every month, from a team that has done the work, so your marketing stops being guesswork.
Strategy
WHAT IS A FRACTIONAL CMO?
A CMO, or Chief Marketing Officer, translates a CEO’s vision into marketing strategy and execution. CMOs see the big picture and know how every channel drives sales and brand presence, but a full-time CMO comes with an executive salary.
A fractional CMO steps into that role part-time. You get the strategy, advice, and accountability of a senior marketing leader without adding another person to payroll. Learn more about our Fractional CMO services.
What’s included in monthly Fractional CMO consulting:
- Two strategy sessions a month with a senior Mina strategist
- A custom monthly marketing plan, broken down into a clear to-do list
- Ideal client targeting and messaging focus
- Review of your marketing deliverables, like social calendars, blog posts, ads, and campaigns
- Marketing budget, goal setting, and KPI tracking
- Team planning: who does what, and how to distribute marketing tasks
Our Team
Our 9-person in-house team covers SEO and AI search optimization (AIO/AEO), Google and Meta ads, website design and development, social media, email marketing, copywriting, graphic design, and AI workflow setup. We don’t white-label or outsource.
When your plan calls for execution, we can guide your in-house team, or our team can do the work for you, available à la carte or in a monthly package.
Strategy that connects your whole business
We tie your marketing to your goals, budget, team capacity, and sales, so every channel works together instead of in silos. It’s strategy with heart, backed by data.
This program is perfect for:
- Business owners who are growing quickly but aren’t ready for a full-time CMO
- Teams with in-house or freelance marketing help who need senior direction and accountability
- Women-owned and service-based businesses that want a strategy they understand and own
- Businesses keeping execution in-house during a tighter season, who still need expert eyes on their marketing
This is not for:
- Businesses that want marketing fully handled from day one. Our full Fractional CMO team or a monthly package is a better fit.
- Owners who can’t set aside a few hours a month to act on the plan
Your investment: $750/month for two strategy sessions per month. Month-to-month, with no long-term contract.
What’s included
WHAT’S INCLUDED:
- Two meetings per month via Zoom, or in person if you’re in Northern Colorado
- A monthly focus based on your business goals, with time for questions and marketing reviews
- Bring us your social media schedules, blog posts, ad campaigns, marketing plans, budgets, and team plans for a professional review
- A recap of priorities and next steps after every session
Sound Like a Fit? Let's Talk.
Book a free 30-minute discovery call with Erica. We’ll talk through your goals and whether monthly Fractional CMO consulting or our full Fractional CMO team is the right fit.