The Mina Company

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    • AI Implementation
    • Digital Advertising
    • Logo + Graphic Design
    • SEO
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    • Website Development
  • Industries We Serve
    • Home Builders & Trades
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FINANCES. Love them or hate them, they are essential for every functioning business. Believe it or not, we also believe they are the main artery for your MARKETING as well – you heard that right.

We’d be willing to bet that if you don’t have a finance plan, your marketing is suffering…

Either you feel lost in what is priority or you aren’t sure WHO your target client is because you aren’t sure what areas of your business are actually bringing you income. Having a well planned forecast for the year is ESSENTIAL.

Which is why Erica, our CEO, is sharing our own internal forecasting document with the world. This document has served as a critical lifeline in understanding everything from how much she needed to pay in taxes, how much to pay herself, and even at what point we needed to add more people to our team. Huzzah! It’s truly the secret that not enough gurus and business coaches are talking about.

With the freebie you will also receive a training video from Erica herself, explaining how to use the Google Spreadsheet because she has made things uber simple – start plugging in numbers and you’ll see formulas that will begin calculating instantly! <— Yes, it’s truly that easy.

SNAG THE FREE DOWNLOAD
Create the plan workshop to create your annual budget and marketing plan with Mina Company experts

If you found this as helpful, Erica also created a full blown course to walk you through how we help our clients to budget for their business with additional spreadsheets that help you to dive into different income streams. She’ll break down how she plans for additional staff members and overall product/service goals for each area of our business. Plus, with the purchase of the course, you have access to a full on support community. Where you can ask questions, meet other women in business and have the opportunity to reach out to our team for support.

Alright, so here are all those perks, friend:

  • Access to Erica’s full forecasting document with additional spreadsheets to plan various stream of income.

  • Additional access to our marketing planning master spreadsheet that we use to plan our clients annual marketing calendars

    • Plus, Erica gives you a walk through about how to go from forecasting to planning your marketing calendar based upon your financial goals!

  • Access to your own community space where you can ask questions from other members and the Mina team.

  • Our team is also there to help if you have any additional questions, we can jump on a quick Google Chat or Zoom or walk you through via Voxer.

  • ONGOING COMMUNITY SUPPORT: Enrolling in our courses automatically enrolls you in our free community group called, The Mina Collective – it is a separate space that allows you to interact with our team and build a community of women that are all growing businesses together. We curate events and freebies for this space throughout the year as well!

Follow us on the gram!

There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
There’s a difference between having a brand…
and having a brand that matches the level you operate at.

With Jo Leda Martin, this wasn’t just a quick website.
It was a full brand alignment.

We partnered on:

• Brand strategy and refined positioning
• Logo and visual identity
• A custom photo shoot to capture her presence and depth
• A fully rebuilt, SEO-optimized website
• Google Ads structured for the right-fit clients
• Print materials that carry the same executive clarity offline

Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both.

This wasn’t about aesthetics.
It was about alignment.

Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide.

And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better.

When your brand matches your expertise, everything feels cleaner.
Your messaging sharpens.
Your confidence increases.
Your clients feel it immediately.

If your brand has outgrown your website, it might be time for alignment.

Let’s talk.

#BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
•
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There’s a difference between having a brand… and having a brand that matches the level you operate at. With Jo Leda Martin, this wasn’t just a quick website. It was a full brand alignment. We partnered on: • Brand strategy and refined positioning • Logo and visual identity • A custom photo shoot to capture her presence and depth • A fully rebuilt, SEO-optimized website • Google Ads structured for the right-fit clients • Print materials that carry the same executive clarity offline Jo is an executive coach and counselor who works with leaders navigating pressure, identity, family strain, and high-level responsibility. Her work lives in that rare space between clinical depth and boardroom insight - and her brand needed to reflect both. This wasn’t about aesthetics. It was about alignment. Her new digital presence now speaks directly to high-level leaders while preserving the warmth, steadiness, and authenticity that make her such an extraordinary guide. And truly — she is one of those clients who just clicked. Clear vision. Deep trust. Thoughtful collaboration. The kind of partnership that makes the work better. When your brand matches your expertise, everything feels cleaner. Your messaging sharpens. Your confidence increases. Your clients feel it immediately. If your brand has outgrown your website, it might be time for alignment. Let’s talk. #BrandStrategy #ExecutiveBranding #WebsiteLaunch #WomenInBusiness #TheMinaCompany
1 week ago
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1/5
Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention.

#MarketingStrategy #WomenInDentistry #MembershipMarketing
#BusinessSystems #SustainableGrowth #StrategyOverHustle
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Strategy does not always look flashy, but it is often the work that makes everything else possible. Membership businesses, like The Mommy Dentists in Business, often have multiple offers — including podcasts, masterminds, summits, and free groups! Marketing strategy requires clarity, timing, and strong tracking. Our role with MDIB was to simplify what worked, optimize what didn’t, and create pathways that serve the entire funnel — from first click to long-term retention. #MarketingStrategy #WomenInDentistry #MembershipMarketing #BusinessSystems #SustainableGrowth #StrategyOverHustle
1 month ago
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2/5
We are incredibly proud of the work The Matthews House accomplished in 2025. Through thoughtful fundraising, deep community partnerships, and an unwavering commitment to local youth and families, their efforts created real, tangible impact. Not just numbers on a page, but real support and stability for young people and families in our community.

With strong momentum behind them and a grounded vision ahead, The Matthews House is entering the new year with intention, clarity, and care for both the people they serve and the people who make the work possible.

It is an honor to support organizations that lead with purpose and plan for impact that lasts well beyond a single season.

#TheMatthewsHouse #NonprofitMarketing #CommunityImpact #TheMinaCompany
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We are incredibly proud of the work The Matthews House accomplished in 2025. Through thoughtful fundraising, deep community partnerships, and an unwavering commitment to local youth and families, their efforts created real, tangible impact. Not just numbers on a page, but real support and stability for young people and families in our community. With strong momentum behind them and a grounded vision ahead, The Matthews House is entering the new year with intention, clarity, and care for both the people they serve and the people who make the work possible. It is an honor to support organizations that lead with purpose and plan for impact that lasts well beyond a single season. #TheMatthewsHouse #NonprofitMarketing #CommunityImpact #TheMinaCompany
1 month ago
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3/5
Community-centered work will always matter to us. We were honored to be part of the NoCO Pledge campaign that launched at the NoCo Foundation’s 50th anniversary event! The NoCo Pledge is a powerful movement to give back, uplift, and leave the world better than we found it. Projects like this remind us that marketing can bring people together when done with care.

#ILoveNoCo #NoCOFoundation #NorthernColorado #CommunityImpact #PurposeDrivenMarketing #LocalLove
•
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Community-centered work will always matter to us. We were honored to be part of the NoCO Pledge campaign that launched at the NoCo Foundation’s 50th anniversary event! The NoCo Pledge is a powerful movement to give back, uplift, and leave the world better than we found it. Projects like this remind us that marketing can bring people together when done with care. #ILoveNoCo #NoCOFoundation #NorthernColorado #CommunityImpact #PurposeDrivenMarketing #LocalLove
1 month ago
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4/5
Feeling overwhelmed does not mean you are behind. It often means you are ready for something more supportive.

January offers a fresh starting point to plan in a way that feels calm, clear, and sustainable. Schedule a strategy session today!

#MarketingSupport #BusinessClarity #PlanningSeason #WomenInBusiness
•
Follow
Feeling overwhelmed does not mean you are behind. It often means you are ready for something more supportive. January offers a fresh starting point to plan in a way that feels calm, clear, and sustainable. Schedule a strategy session today! #MarketingSupport #BusinessClarity #PlanningSeason #WomenInBusiness
1 month ago
View on Instagram |
5/5
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