In today’s episode, we’re diving into two real-life client personality assessments and how we interpret that information (combined with the magic of cycle mapping) to create marketing strategies customized to a business owner’s strengths and weaknesses. Using these personality evaluat[...]
Have you ever gotten a new client and you just got a weird vibe right from the beginning? Or as you start working with them, there’s just a feeling that they are making decisions that don’t seem logical to you? As business owners, we can tend to ignore the red flags and just take on the client anywa[...]
When you bring up the terms “bear market” or “recession,” a lot of people want to just avoid the topic altogether. Business owners don’t want to think about it until they absolutely have to, but this head-in-the-sand approach creates a scenario where you have to be reactive rather than pro[...]
The absolute worst thing: You booked a networking event a few weeks back; The day of the event is here and you’re on your period, you have no energy, and you simply just DON’T want to be there. Sound familiar? Let me introduce the concept of cycle mapping. I spent YEARS fighting to work again[...]
I’m Erica: agency owner, girl mom, and ultimate hype girl for female business owners. I’m starting this podcast to teach you the actuals of how to start a marketing agency. Learn how to start your own successful marketing agency and strategically outsource immediately - yes, that means you[...]
FINANCES. Love them or hate them, they are essential for every functioning business. Believe it or not, we also believe they are the main artery for your MARKETING as well - you heard that right. We’d be willing to bet that if you don’t have a finance plan, your marketing is suffering… Eithe[...]