The Mina Company

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The Mina Blog

Here you’ll find fresh ideas, real talk, and smart tools to help you grow a business that actually feels like you. We cover everything from social media and SEO to branding, websites, and intuitive business strategy—because running a business takes more than just checking boxes. Dig in for tips, insights, and inspiration designed to meet you right where you are.

Start with the Latest

Intuitive Business Strategy

Month-to-Month Marketing Retainer: Why Flexible Beats Flat

July 27, 2026

Month-to-Month Marketing Retainer: Why Flexible Beats FlatIf you run a seasonal or cyclical business—home services, construction, wellness practices, anything with a busy season and a slow one—you've probably felt this exact frustration: paying the same flat marketing retainer in your slowest month a[...]

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Intuitive Business Strategy

How Much Does a Fractional CMO Cost for a Small Business?

July 27, 2026
Intuitive Business Strategy

Fractional CMO vs. Marketing Agency: What’s the Real Difference?

July 27, 2026
Website Development

When Your Business Grows, Your Website Should Too

February 18, 2026
Intuitive Business Strategy

The Heart of a Mission-Driven Non-Profit Marketing Agency

January 19, 2026
local Marketing

Behind the Proposal: How We Tailor Marketing Strategies for Each Business

December 27, 2025
SEO

Is GEO the New SEO? What This Means for Your Small Business Website

November 25, 2025
Marketing

How to Choose the Right Marketing Channels for Your Nonprofit

November 12, 2025
Website Development

Building a Strong Online Presence for Your Therapy Practice: Website Essentials

September 8, 2025
Uncategorized

The Unique Marketing Challenges of Mental Health Practices (and How to Overcome Them)

September 8, 2025
local SEO

The Power of Local SEO for Therapists: Get Found in Denver, Fort Collins, and Beyond

September 8, 2025
SEO

Chiropractic Digital Marketing That Works for Every Budget

August 8, 2025
Marketing SEO

Chiropractor SEO in 2025: Why It’s Time to Revisit Your Strategy

August 8, 2025
Mina2024-06405-Web

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We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in.

$35-40/hr contract role, work from anywhere with hours that fit your life.

Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
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We're growing! 🌱 Mina is hiring a Marketing Account Manager — someone who's great with clients, has a solid marketing background, is comfortable with AI tools, and is ready to own a book of business with real flexibility built in. $35-40/hr contract role, work from anywhere with hours that fit your life. Know someone perfect for this? Tag them below or send resumes to hello@theminacompany.com.
1 day ago
View on Instagram |
1/5
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year.

It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. 

I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked.

The gold stars look a little different now, but the effort behind them hasn't changed a bit.

What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
•
Follow
School is back in full swing at our house, which means backpacks, lunchboxes, and the countdown to the first report cards of the year. It got me thinking about my own. Turns out the comments from my teachers sound a lot like the reviews our clients leave today. ""Demonstrates leadership"" was apparently foreshadowing to owning a business. I was also voted most likely to be Donald Trump thanks to business club, which... aged differently than expected. But the entrepreneurial spirit? That part tracked. The gold stars look a little different now, but the effort behind them hasn't changed a bit. What did your report cards say about you? Tell us in the comments, we want to know if your teachers saw it coming too.
1 day ago
View on Instagram |
2/5
The Mina Network: Debbi Allison of Open Book Consulting.

Knowing not one, but two women in this space is a BLESSING! So if you dread opening QuickBooks, don't really understand your own financial reports, or have a bookkeeper but still feel totally in the dark about your numbers, Debbi is who I call.

She's built her business around more than just clean books. She teaches owners the story behind their numbers so they can run with clarity instead of being run over by them. Bookkeeping, QuickBooks training, financial coaching: whatever the entry point, Debbi's goal is always the same. She wants you to understand your finances well enough to make decisions from a place of strength, not stress.

What sets her apart is the education piece. She doesn't just hand you a report and disappear. She walks you through it, connects the numbers to the behaviors driving them, and helps you build the financial confidence to lead your business forward. She's an Advanced Certified QuickBooks Pro Advisor based right here in Northern Colorado and she's been doing this since 2010.

If you want a financial partner who empowers you instead of just invoicing you, visit openbookpros.com
•
Follow
The Mina Network: Debbi Allison of Open Book Consulting. Knowing not one, but two women in this space is a BLESSING! So if you dread opening QuickBooks, don't really understand your own financial reports, or have a bookkeeper but still feel totally in the dark about your numbers, Debbi is who I call. She's built her business around more than just clean books. She teaches owners the story behind their numbers so they can run with clarity instead of being run over by them. Bookkeeping, QuickBooks training, financial coaching: whatever the entry point, Debbi's goal is always the same. She wants you to understand your finances well enough to make decisions from a place of strength, not stress. What sets her apart is the education piece. She doesn't just hand you a report and disappear. She walks you through it, connects the numbers to the behaviors driving them, and helps you build the financial confidence to lead your business forward. She's an Advanced Certified QuickBooks Pro Advisor based right here in Northern Colorado and she's been doing this since 2010. If you want a financial partner who empowers you instead of just invoicing you, visit openbookpros.com
3 days ago
View on Instagram |
3/5
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin.

Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service.

The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing.

Ready to stop spreading thin? DM us or visit theminacompany.com
•
Follow
Somewhere along the way, "doing it all" became the goal. But if you're giving 5% to every tactic, you're not doing it all. You're spreading yourself thin. Our Momentum package is built around the opposite idea. It's the focused strategy that quietly moves the needle while everyone else chases everything. SEO, Digital ads, regular strategy calls, a themed content calendar, and a team that gives 100% to every service. The result? Momentum. And momentum creates the growth that lets you add what's next, whether that's a website, a rebrand, or stepping up to the next level of marketing. Ready to stop spreading thin? DM us or visit theminacompany.com
5 days ago
View on Instagram |
4/5
Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. 

It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan.

At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move.

Feminine energy, observation, and killer analytics. That's the Mina method.

If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
•
Follow
Intuitive strategy gets dismissed as the soft stuff, but it's usually the thing that separates marketing that works from marketing that just exists. It's pattern recognition built from years of watching what actually moves the needle. It's noticing that something feels off in a brand's messaging before the numbers confirm it. It's knowing which growth lever to pull first because we've seen a hundred businesses like yours, and no two got the same plan. At Mina, we don't choose between gut and data. Intuition points us in a direction, and the numbers tell us if we're onto something. When both agree, that's when things start to move. Feminine energy, observation, and killer analytics. That's the Mina method. If this approach is something you'd appreciate in your marketing team, we'd love to meet you. DM us or visit theminacompany.com
1 week ago
View on Instagram |
5/5
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