The Mina Company

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The Mina Blog

Here you’ll find fresh ideas, real talk, and smart tools to help you grow a business that actually feels like you. We cover everything from social media and SEO to branding, websites, and intuitive business strategy—because running a business takes more than just checking boxes. Dig in for tips, insights, and inspiration designed to meet you right where you are.

Start with the Latest

Intuitive Business Strategy

Month-to-Month Marketing Retainer: Why Flexible Beats Flat

July 27, 2026

Month-to-Month Marketing Retainer: Why Flexible Beats FlatIf you run a seasonal or cyclical business—home services, construction, wellness practices, anything with a busy season and a slow one—you've probably felt this exact frustration: paying the same flat marketing retainer in your slowest month a[...]

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Intuitive Business Strategy

How Much Does a Fractional CMO Cost for a Small Business?

July 27, 2026
Intuitive Business Strategy

Fractional CMO vs. Marketing Agency: What’s the Real Difference?

July 27, 2026
Website Development

When Your Business Grows, Your Website Should Too

February 18, 2026
Intuitive Business Strategy

The Heart of a Mission-Driven Non-Profit Marketing Agency

January 19, 2026
local Marketing

Behind the Proposal: How We Tailor Marketing Strategies for Each Business

December 27, 2025
SEO

Is GEO the New SEO? What This Means for Your Small Business Website

November 25, 2025
Marketing

How to Choose the Right Marketing Channels for Your Nonprofit

November 12, 2025
Website Development

Building a Strong Online Presence for Your Therapy Practice: Website Essentials

September 8, 2025
Uncategorized

The Unique Marketing Challenges of Mental Health Practices (and How to Overcome Them)

September 8, 2025
local SEO

The Power of Local SEO for Therapists: Get Found in Denver, Fort Collins, and Beyond

September 8, 2025
SEO

Chiropractic Digital Marketing That Works for Every Budget

August 8, 2025
Marketing SEO

Chiropractor SEO in 2025: Why It’s Time to Revisit Your Strategy

August 8, 2025
Mina2024-06405-Web

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The Mina Network: Jenna Lee Dillon of Gutsy Money 💰 If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call. She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there. What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow. If your books need attention and your gut already knows it, visit gutsymoney.co Follow: @gutsy_money
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The Mina Network: Jenna Lee Dillon of Gutsy Money 💰 If you're avoiding your books, guessing at your numbers, or not sure if you're actually making money even though revenue looks fine, Jenna Lee is who I call. She and her team at Gutsy Money help women business owners build real financial confidence, whether that means setting up your accounting system from scratch, cleaning up books that have fallen behind, handling your monthly or quarterly bookkeeping, prepping your taxes, or even advising on a business acquisition. They meet you wherever you are financially and build from there. What makes Jenna Lee different is she's been in it. She's founded six companies, sold one for 82x ROI after she took over the books and right-sized the business herself. She knows what it feels like to run the numbers at midnight and wonder if you're doing it right. That's exactly why she built Gutsy Money: so women business owners stop fearing their finances and start using them as a tool to grow. If your books need attention and your gut already knows it, visit gutsymoney.co Follow: @gutsy_money
1 day ago
View on Instagram |
1/5
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
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Most small businesses don't fail at marketing because they didn't spend enough money. They fail because they tried to do five tactics at once with a budget built for one. Our Growth Essentials marketing package was designed for exactly this. One growth lever, SEO or digital ads, handled by experts and backed by real data. You see what's working every month, we adjust when needed, and nothing is locked in. As your business grows, your marketing grows with it. Focused beats scattered. Every time. Ready to talk about what this looks like for you? DM us or visit theminacompany.com
2 days ago
View on Instagram |
2/5
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
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Marketing has a jargon problem. Somewhere along the way, agencies decided that sounding complicated was the same as sounding smart. So business owners end up nodding through meetings, signing off on strategies they were never actually given the chance to understand. We don't work that way. If you know what SEO, a funnel, and a KPI actually mean, you can make real decisions about your own marketing. That's the point. You don't need to become a marketer, you just deserve to know what you're paying for. Save this one for your next marketing meeting, wherever it happens to be. Anything you've always wondered about but never wanted to ask? Drop it in the comments and we'll explain it, plainly.
4 days ago
View on Instagram |
3/5
A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
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A lot of small business owners assume an agency is out of reach until the budget gets bigger. We'd push back on that. The right starting point isn't about how much you spend, it's about where you put it. This client started at $350/month. Swipe to see the story. Want to know more about how we can help? Send us a DM or visit theminacompany.com
1 week ago
View on Instagram |
4/5
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
•
Follow
We don't just build websites for our clients. We show up for them. Before a single page was designed, we were on site walking the build, understanding the materials, feeling the scale of what Laurie and Bob were creating. That's what it takes to build something that actually represents the work. This is what boutique looks like behind the scenes. Explore the new website at lalumiereliving.com @lalumiereliving
1 week ago
View on Instagram |
5/5
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