Running a business is a mix of creativity, strategy, and hard work, especially for women entrepreneurs who are building something from the ground up. If you're finding it hard to keep up with marketing while wearing a thousand other hats, it may be time to consider a fractional CMO. But how do you know[...]
As women in business, we often juggle multiple roles, especially when leading or running our own companies. But when it comes to marketing, it's hard to wear all the hats, all the time. Enter the fractional CMO, a solution for business owners who need expert-level marketing leadership without the full-[...]
Did you watch the Olympics this year? We were ready to be sad that it was over, but then we remembered the business olympics are gearing up to start! Ah yes, the fourth quarter—your business's yearly grand final - go for gold moment! Just as these athletes don't just wake up one day and[...]
Your website is the gateway to your business, the first impression that could make or break a potential customer's decision. It's like the outfit you wear on a first date, you want to make sure it's modern, reflects your brand, and leaves a lasting impression. Just as fashion trends change and your ward[...]
The Social Media Influencer Myth It’s true, the allure of becoming a social media influencer can be seductive. With platforms like TikTok and Instagram reels, it's easy to get caught up in the glamorous world of viral content and sponsored partnerships. However, for most businesses, the pursuit of[...]
The Allure of Building a Large Social Media Community It's easy to get enamored with the idea of amassing a huge, engaged community around your brand on social media. Watching brands that have cultivated a rabid fanbase can make it seem like the pinnacle of social media marketing success. After[...]
In today's business world, there is often intense pressure and unrealistic expectations to achieve rapid growth and fast results. Yet, amidst the clamor for rapid expansion, there's a quiet revolution taking place—one that advocates for a more deliberate, mindful approach to growth. The shift towar[...]
Here at The Mina Company, we get it. Your business isn't like anyone else's, and it deserves a marketing strategy as unique as you are. We're all about ditching the cookie-cutter approach and diving headfirst into tailor-made solutions that match the pulse of today's ever-changing business world. Pic[...]
Introduction At The Mina Company, we understand the importance of effective meta ads in today's digital landscape. Meta ads, also known as Facebook ads, play a crucial role in reaching and engaging your target audience. While some businesses choose to manage their meta ads in-house, there are compell[...]
Setting the Stage for Success Hello, content enthusiasts! As we embark on a new year filled with possibilities, it's time to channel our creative energies into a robust content strategy that not only resonates with our audience but also elevates our brand presence. Welcome to the world of strategic C[...]